Retail Days Are Back, Baby (2/26/02)
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It's back! It's back! Just when we thought it was gone for good, Apple has answered our prayers (or, at least, our thrice-daily bordering-on-harassment nagging email requests) and restored the "Coming Soon" section to its retail page! Imagine our beaming, foaming delight when faithful viewer Justin Resuello hit us with the good news. Finally, Mac fanatics can drop all pretense of having real lives in favor of once again obsessing endlessly about where and when future Apple stores will spawn next! And just in time, too; now that Adobe has gone on the record as saying that Photoshop for Mac OS X will ship in April, some of us have really been looking for something else on which to fixate.

First up in Apple's second wave of retail store openings: as expected, the Durham, North Carolina location clumsily referred to by Apple as the "Apple Store The Streets at Southpoint." (Yick.) According to Apple, the Durham grand opening is slated for Saturday, March 9th (that's not this weekend, but the next), so those of you in the area may want to cancel the Panic Day parties, clear your schedules, and start planning your tactical approach now, with the help of Apple's handy maps. Those of you not in the area, well, Apple makes a point of mentioning that the new store is a mere twenty minutes from Raleigh/Durham International Airport. Time to cash in those frequent flyer miles.

Now, some people out there are going to say that even "those crazy Apple nuts" couldn't muster up enough enthusiasm to line up at insane hours and get all excited about Apple's 28th grand opening-- but we say there have just got to be some fevered North Carolinians looking to prove them wrong. As everyone knows, Apple's retail initiative isn't exactly profitable on paper yet, so the company can really use all the publicity it can get to help spread the word about each new store. A discreet call to the local paper mentioning that there's going to be a group of shirtless nutcases with their upper bodies painted aqua lined up at 4 AM just because an Apple store is about to open might go a long way on a slow news day, if you catch our drift. Try to show a little energy, and remember-- if these stores wind up folding, we're all headed back to CompUSA. Please muffle those screams.

Incidentally, this may have been going on for a while (or, given our general state of terminal cluelessness, a really long time), but we only just noticed that the Apple retail stores are now featuring "a free Getting Started Workshop for new Mac owners" every Saturday at 9 AM. In light of how many sales Apple is making to newbies and former Wintel users, apart from the time slot (as far as we're concerned, 9 AM on Saturdays is a time held sacred for sleep or cartoons; anything else constitutes a form of blasphemy), we consider that to be a fabulous idea. There you have it, folks: just one more reason why the proliferation of Apple stores is so crucial to the platform's growth and ultimate success. So get your Grand Opening mojo workin' and show a little spirit.

 
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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 2/26/02 episode:

February 26, 2002: Apple finally kicks off the second wave of its ongoing retail invasion, with the first new store set to open in North Carolina. Meanwhile, there's an epidemic of erroneous Mac OS X version reports, including one from Apple itself, and Dell looks to "differentiate itself from its competitors" by emphasizing LCD displays...

Other scenes from that episode:

  • 3593: Call It Ten-Point-Whatever (2/26/02)   Holy dyslexia, Batman-- confusion about Mac OS X's current version number is running rampant. First, faithful viewer Antoine McNamara nudged us towards a Computer Times review of the new iMac (a pretty glowingly favorable one, by the way) which claims that the system ships preloaded with Mac OS X "10.2.1."...

  • 3594: Mike Dell Invents The LCD (2/26/02)   We know, we know-- it's old hat to mention Mike Dell's Wacko "Hey, Look, I'm Steve Jobs" Copycat Move O' The Day, and given the increasingly obvious depth of the man's psychosis, it's probably also in pretty poor taste...

Or view the entire episode as originally broadcast...

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