They're All The Rage In Milan (3/1/02)
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Quick, what's the most significant innovation or advance that Apple managed to squeeze into the new iMac? Is it the use of a blazingly fast G4 processor in a consumer-targeted system? The user-positionable LCD display on an articulated arm? The fact that for just $1799, "regular people" can take home a snazzy all-in-one computer that will let them create their own DVDs? Close, but no cigar. All that stuff pales in comparison to the real breakthrough in the new iMac's box: the white keyboard and mouse. Oooooo. Suddenly the traditional black-accented Pro Keyboard and Pro Mouse practically scream "Summer, 2000." How positively unfashionable.
Now, this is purely speculation on our part, but it seems to us that the odds are pretty good that, since they were only available with Apple's latest consumer desktop, someone out there was both rich and nuts enough to blow $1799 on a new iMac just to get his or her mitts on those stylish white input devices. If that describes you, we have just two questions for you. Firstly, since you just bought it for the white mouse and keyboard, can we have the rest? And secondly, don't you just feel like a total dolt for buying a whole Mac just for its mouse and keyboard now that both of those white input devices are available for $59 apiece at the Apple Store?
D'oh!! That's right, fans of the lighter shades: Apple has seen fit to offer the white versions of both the Pro Mouse and the Pro Keyboard via its online store. We haven't yet heard whether they'll also be available in retail outlets, but we wouldn't be at all surprised if they will. So there's no need to break the bank just because you like white keycaps, people; Apple's got you covered. Even if you're stuck using last year's Mac, at least you can be driving this year's mouse and keyboard. Don't worry, white goes with everything. Just one question: is it a "Fashion Don't" to use them before Memorial Day or after Labor Day?
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SceneLink (3602)
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And Now For A Word From Our Sponsors |
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| | The above scene was taken from the 3/1/02 episode: March 1, 2002: Four years after Apple gave it the heave-ho, Microsoft considers saying bye-bye to the floppy drive. Meanwhile, the snazzy white keyboard and mouse included with the new iMacs are now sold separately at the Apple Store, and Disney's CEO accuses Apple of marketing to pirates and bootleggers-- how will the CEO of Pixar react?...
Other scenes from that episode: 3601: But Not Too Floppy To Sting (3/1/02) So do you remember the last time you used a 3.5-inch floppy disk? Now, let's see, here... if we recall correctly, the last time we used any of those around here at the AtAT compound was about three years ago-- and that was just because we needed something cheap, useless, and potentially hurty to hurl at a door-to-door salesman that couldn't take a hint... 3603: Insulting Partners Is Fun (3/1/02) Where's the love, people? Check it out: we always suspected that Disney's Michael Eisner was an ear or two short of a Mickey hat, but now we're totally sure of it. Faithful viewer Aaron pointed out that today's Hollywood Reporter quotes Eisner as saying that "the killer app for the computer industry is piracy," and that Apple's "Rip. Mix. Burn." ad campaign was specifically telling people "that they can create a theft if they buy this computer."...
Or view the entire episode as originally broadcast... | | |
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