Here's a quickie to make you go "hmmmmm" over the weekend: faithful viewer (and AtAT iDad) Joe Miller clued us in to an interesting article over at The Nation. It's interesting for a number of reasons, actually; for one thing, it's by John Densmore of "The Doors" fame, which makes it at least remotely interesting right off the bat. Then there's the subject matter: John's topic is the issue of musicians "selling out" by selling their songs to big corporations who need catchy tunes to push running shoes and SUVs onto the consumer populace. That's pretty interesting, too. And there's also the fact that the article is dated July 8th, 2002, which means that when John and his cohorts sought to open the doors of realization, they apparently also succeeded in opening the doors of time travel. We now strongly suspect that Jim Morrison isn't dead after all; he and Elvis are just living perpetually twenty minutes into the future.

That's all well and good, but we fully realize that none of it means squat to the majority of our viewers, who are jonesing for a dose of Apple-flavored melodrama and not an essay exploring the cosmic ramifications of using hippie-era rock songs to sell more sports drink. Well, patience, folks, because the last way in which John's article is interesting is right up your alley. Check out this choice quote: "Apple Computer called on a Tuesday-- they already had the audacity to spend money to cut 'When the Music's Over' into an ad for their new cube computer software."

Now, the prospect of Apple wanting to use a Doors tune to hawk its wares isn't particularly surprising, given the musical (and past chemical) tastes of one Mr. Steve "Keep On Truckin'" Jobs. But if you were hoping for a new Apple mystery to ponder over the first weekend of the summer of 2002, chew on that mention of "new cube computer software" for a while. For our part, we haven't a clue as to what John might be referring. Is Apple preparing to launch "iRubik" at the Macworld Expo Stevenote in a few weeks? Or is this some sort of rebirth planned for some aspect of the G4 Cube, seeing as in its July 2001 press release Apple tantalizingly hinted that "there is a small chance it will reintroduce an upgraded model of the unique computer in the future"?

Only Steve's hairdresser knows for sure. Heck, for all we know, John Densmore actually started writing this article way back in the summer of 2000 when Apple was putting the original Cube commercial together, and the man just writes really, really slowly. But ponder away-- it's good for expanding the limits of your consciousness. Or something.