What? Speak Up, Sonny (10/1/02)
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Slow news day? Heck yeah it was a slow news day... no height-of-passion board room wedgies in Cupertino, no bug-ridden Apple software releases that cause Macs to melt when installed, no word of Steve Jobs accidentally admitting that he owns a secluded island where he hunts men for sport. Indeed, there was only a single Apple-related story out there that actually qualifies as real news, though it's enough of a doozy to send the mind reeling in Lovecraftian horror when one ponders the implications. Ready for this? Apple has pulled all iPods from the shelves in France because the government says they're too loud. (Try to stay calm. Breathe deeply. Everything will be okay... maybe.)

Yep, it's true-- at least, it is if a report from MacGeneration can be trusted. Seeing as our French is at least as rusty as our English (and we love a good laugh), we sent that article screeching through Google's beta translation service to get something that almost qualifies as intelligible 'Merican. It seems that the iPod puts out a maximum volume of 104 decibels, which, while within European limitations, exceeds the French noise limit of 100 dB for personal music devices. What's four decibels between friends, you ask? Well, considering that thanks to the wonders of logarithms loudness doubles every three decibels, the iPod is actually quite a bit louder than the French allow. There's apparently some governmental concern that Apple's product may give rise to an entire generation of deaf Frenchmen.

Here in the States, of course, the concept of a legal volume limit for MP3 players is completely foreign to us, since our government is perfectly comfortable with letting us perforate our eardrums with acid-covered meat thermometers, so it sure isn't going to care whether or not we might suffer a smidge of long-term hearing loss because we were listening to "Shout At The Devil" cranked up to eleven. Since the government doesn't have to pony up the cash to fix the damage, we're pretty much free to wreck our bodies darn near any way we see fit. See? There are some benefits to our lack of a national health care plan!

But we digress. The point is, for whatever reason, the iPod in its current state is apparently just too darn loud for the French, and therefore Apple was compelled to yank all units from store shelves over yonder. Don't panic, though; all is not lost. Apple is already exploiting the magic of upgradable firmware and expects to have a patch that muffles the iPod to within acceptable French limits by October 8th. iPods will presumably make their way back into French stores shortly thereafter-- speaking just a little quieter. Whew! How's that for spine-tingling, edge-of-your-seat drama? We're going to get the shakes as soon as the adrenaline rush fades, we just know it...

 
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The above scene was taken from the 10/1/02 episode:

October 1, 2002: Apple pulls iPods from store shelves in France because the French government says they're too loud. Meanwhile, Apple reportedly readies a new "Switch" ad featuring pro skater Tony Hawk, and if you're still bumming about performance lags on the PowerPC side of the fence, just be grateful your G4 isn't spitting out 130 watts of heat...

Other scenes from that episode:

  • 3757: That Guy Looks Familiar... (10/1/02)   Okay, so on the one hand, you've got some pundits arguing that Apple's "Switch" campaign is exactly the kind of aggressive marketing that'll finally start to boost the Mac's market share beyond its anemic one-in-twenty slice of the personal computer pie...

  • 3758: The Smell Of Burning Flesh (10/1/02)   Hey, seeing as things are so quiet around here today, why not take some time out from fretting about the PowerPC's apparent slippage in the chip performance race and give thanks that we Mac users aren't staking the future of our computing platform on Intel's latest processor, the Itanium 2?...

Or view the entire episode as originally broadcast...

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