Widespread Retail Panic (11/8/02)
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Heads up, folks: as part of its commendable quest for constant self-improvement, Apple continues to make changes to its retail page. We only warn you to prevent you from suffering a crippling wave of disorientation (or worse, a massive coronary) the next time you visit the site. What can we say? Some people don't handle surprises well, and we're just doing our part to keep them safe and happy. (It counts toward our community service time. Don't ask.) Remember, to be forewarned is to have forearms. Somebody really should have told you that ahead of time.

Change #1: don't panic, but Apple has started listing the names of stores with imminent grand openings in green. We said don't panic! Breathe into a paper bag or something and trust us when we tell you that it isn't nearly as frightening as it sounds. For one thing, it's actually quite pleasant to have a quick visual cue that a listed store isn't open yet but will be soon. For another, green is a naturally soothing color, so you should be fine. If, however, Apple had chosen to print those stores' names in red, understandably your head would explode.

Change #2: Apple has added a third upcoming store to the Grand Openings list. In addition to the Menlo Park and King of Prussia locations which are slated to open tomorrow, now there's also the Bay Street store in Emeryville, which is scheduled to open up and party down on Saturday, November 16th. Interestingly enough, that's a week from tomorrow, and so this is one of those exceedingly rare occasions on which Apple has posted a grand opening date more than a week in advance. (It's nothing to have a seizure over, however. Seriously. Stop it.)

By the by, we've done a little counting (yes, we know how to count-- shut up), and it looks to us like unless some more of those store names go green in a hurry, Apple will have just 49 stores open before Thanksgiving kicks off the holiday shopping season in earnest-- which falls just a hair short of its stated goal. Now, that is something to panic about. Go ahead, knock yourself out. Just try not to swallow your tongue.

 
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The above scene was taken from the 11/8/02 episode:

November 8, 2002: Surprising though it may be, Apple confirms that it will indeed attend January's Macworld Expo and Uncle Steve will deliver the keynote as planned. Meanwhile, Apple announces one more retail store opening on the 16th, leaving it slightly short of its pre-Thanksgiving goal...

Other scenes from that episode:

  • 3828: NEWS FLASH! No Change (11/8/02)   It was inevitable, really. We'd all absorbed so much buildup about rumored Apple portable updates for so long that when it all finally reached a climax on Wednesday with the dramatic release of the new iBooks and PowerBooks, it's as if the actualization of a sub-$1000 consumer portable and DVD-burning on the go was so heavy it collapsed in upon itself-- thus creating a black hole of Mac-related news with a gravitational field so dense only fluff pieces and shareware updates can escape...

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