As the Apple Turns: Scene 384: Here's to the Crazy Ones (1/23/98)

Here's to the Crazy Ones (1/23/98)

Wuh-oh, looks like Apple's market share continues to dwindle. According to a Reuters article, Apple has filed its yearly financial statement in which it estimates its worldwide market share is an eentsy 3.1%, down from a slightly-less-eentsy 5.2% the year before. Its percentage of the U.S. market dropped to 4.3%, down from 6.6%. Does anyone else remember the heady days of yore, back when we needed more than two hands to count Apple's slice of the pie?

Think of it this way: as a Mac user, you are a member of an exclusive order which just keeps getting more and more exclusive every year. (How's that for a half-full glass?) You might also consider the possibility that if this trend continues, perhaps some day we'll all qualify for government-sponsored minority benefits. Think Subsidy.

Seriously, though, it's not all bad; these numbers are for the fourth financial quarter, which ended on September 30th. That's before the introduction of the Apple Store, before the unveiling of the Powermac G3's, and before the CompUSA store-within-a-store deal, all of which contributed to Apple's profit in the quarter after the one for which the falling market share numbers were reported. There's already been one study by PC Data that showed Apple marketshare increasing to 5.9% last October. So now that Apple's in a slightly better state, let's see what happens to these numbers in the months to come. Anyone got a crystal ball?

SceneLink (384)

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The above scene was taken from the 1/23/98 episode:

January 23, 1998: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

385: The Stars Say Thumbs Up (1/23/98) Okay, forget the crystal ball-- MacCentral's gone one better. They're saying that astrologist Susan Miller (of Time-Warner's Astrology Zone) has done a chart for Apple's future, and she likes what she sees...
386: Redmond Justice II (1/23/98) Despite the fact that the current Department of Justice vs. Microsoft case will last for several more months, a Reuters story tells us that according to the Wall Street Journal, the Justice Department is already building a new antitrust case against the software company...

Or view the entire episode as originally broadcast...


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