|
Do WHAT With The Fluid? (11/18/02)
|
 
|
| | |
Is it them or us? What with all the sleep deprivation these days, we can never tell anymore. Case in point: when faithful viewer brian informed us that the Yo-Yo Ma commercial had been joined by yet another celebrity Switch ad, this time starring rappers De La Soul, we immediately pointed our QuickTime-capable browser at the URL in question and clicked "Click to play" to, er, play. And hey, there are the guys talking about how they've done "a lot of their songs on the Mac." Okay, so far so good.
But then-- and please, correct us if we're wrong-- the group spends most of the rest of the ad saying "Oooh oooh oooh oooh." Now, we're not so sleep-deprived that we haven't figured out that "Oooh" is one of their songs; indeed, we're pretty sure we even remember it being mentioned in the long version of that classic "Concert" ad. Still, thirty seconds of commercial airtime ain't cheap, and we can't help wondering if a commercial so heavy on the "Oooh"s is really going to be worth the cost to run it. Granted, saying that the Mac is "a great brain" at the end may well make up for it, but we were just a little confused, is all.
So what did we do? We turned to Apple's "Read their story" link for further explanation of De La Soul's collective position on the Mac. That, folks, may have been a mistake, because take our word for it: when you haven't slept, trying to coax meaning from a statement like "I ain't a Mac, but I use the Mac to pimp my sounds, and I put it down like what?" isn't necessarily a real problem, but when they start going on about being "in the cave with the bear" and how "it's a rat, it's a rat," there's a definite inclination to assume you're just hallucinating the whole thing. Note to Apple: transcripts of freestyle rap sessions are perhaps slightly less enlightening than they are downright freaky. May we humbly suggest that an audio file instead of a transcript might have been a smidge less disturbing?
Whatever. We're going to listen to our copy of "Me Myself And I" a few times to clean out our skulls and then we're going to bed. Apparently we're old school, or something.
| |
| |
 |
SceneLink (3847)
|  |
 |
|
And Now For A Word From Our Sponsors |
| | | |
|
| |
|
 | | The above scene was taken from the 11/18/02 episode: November 18, 2002: Apple may not have any retail stores anywhere near Seattle, but they may be coming soon to Australia and Canada. Meanwhile, the company's market share continues to drop in education, though things aren't nearly as bleak as they could be, and Apple's latest Switch ad featuring De La Soul may best be experienced after a good night's sleep...
Other scenes from that episode: 3845: Everywhere BUT Seattle (11/18/02) Say, you know how we generally try to keep you folks up to date on Apple's latest retail openings? Well, there's an interesting side effect that comes along with performing that particular public service: every time we mention that a new store is about to open, we get at least a half-dozen letters from folks like faithful viewer Greg Bentz bemoaning the fact that the upper left quadrant of the country is strangely devoid of Uncle Steve's little boutiques... 3846: Maybe A "C" For Effort (11/18/02) Is it just us, or does it seem that Apple is having a really hard time getting its head back into the game, educationally speaking? Once the undisputed ruler in school computing sales, at least back in 1999 Apple could argue with Dell about who sold more systems to the folks teaching our wee kiddies...
Or view the entire episode as originally broadcast... | |  |
|
|
