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Big Game, Zero Presence (1/25/98)
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Well, the Super Bowl is over, and we've got a few friends back in the Midwest who probably aren't too happy with the results (cheer up Barry, there's always next year!). And while AtAT was remaining Swissly neutral in the famed confrontation-- like we'd really miss the X-Files for a sporting event, even if it is a rerun-- we are shocked to hear that Apple didn't broadcast any commercials during the game.
Why are we so surprised? Because rumors had been flying that Apple had purchased a couple of spots hush-hush-style, and was planning to use them to show the Muhammad Ali spots they previewed during the November 10th media circus. (Other rumors implied that Apple might have a top-secret Khmer Rouge commercial up its sleeve, but a little digging revealed that Apple was likely not involved.)
In fact, the only indication we had that Apple would be passing on the big game was the little matter of an official Apple spokesperson telling us so, citing the ridiculous costs involved, and saying that Apple would be launching a new series of "Think Different" ads later this month instead. Now, come on; with hints that subtle, how can anyone possibly expect us to keep up? Honestly...
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SceneLink (390)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 1/25/98 episode: January 25, 1998: The carnage and mayhem of the Super Bowl provided a welcome distraction from the carnage and mayhem in the world of Apple, but Macophiles wept openly when the rumored Apple commercials never showed. Meanwhile, the net is crawling with the spectres of Apple Technologies killed in the aforementioned carnage and cost-cutting in Cupertino, and digital video professionals are split over the untimely demise of PowerExpress, whose six-slot spectre haunts them still...
Other scenes from that episode: 391: The Apple Tech Graveyard (1/25/98) Spooky. Faithful viewer Avi Rappoport was kind enough to point us towards an incredibly outdated Apple web page called Platforms and Technologies, which serves as a virtual museum of Apple technologies that haven't survived the company's "shrinkage" over the last couple of years... 392: Slot Scandal of 1998 (1/25/98) After yesterday's bit on the new "high-end" Powermac G3 and its measly three PCI slots troubling some digital video types who just gotta have their six, we thought we should mention that not everybody in that business is too broken up about losing their slots...
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