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Best Buy Bowing Out (1/26/98)
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Remember our recent episode in which Apple was reported to be pulling out of retail chains that couldn't market a Mac if their prefabricated lives depended on it? Well, it seems that the first ineffectual chain has bailed; according to MacInTouch, the yellow and black splendor of Best Buy stores across the country will no longer be sullied by the presence of nonfunctional Macs on the show floor.
Apparently the news was circulated to Best Buy's staff via an internal newsletter, which stated that while the chain would continue to sell Macintosh software, Apple computers are now a no-go. Best Buy's spin is that "Apple marketing conditions" and the "current reseller relationship" have prompted this change, but did Best Buy dump Apple, or vice versa? Regardless, Best Buy is closing out their remaining Apple hardware at clearance prices, so now might be the time to wander down and pick up a bargain.
The Mac community will sorely miss Best Buy's presence in the Mac-selling world. Now we'll have to buy our Macs at retail stores like CompUSA or Microcenter, from mail order houses like MacConnection, MacMall, MacZone, and MacWarehouse, or online via Cyberian Outpost or the Apple Store, or... Er... actually, I guess we won't miss them so much after all, hmmm?
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SceneLink (393)
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 | | The above scene was taken from the 1/26/98 episode: January 26, 1998: Best Buy quietly ducks out of the Mac-selling business, amid whispers of impropriety and scandal. Meanwhile, Big Boy Compaq scores with its indecent proposal to bed Digital to the tune of almost $10 billion, while Apple slims down in preparation for a new tactic in the battle: better machines at lower prices...
Other scenes from that episode: 394: Sorry, All Sold Out (1/26/98) Of course, the big news in the computer world today was the acquisition of Digital Equipment Corporation by Compaq. Compaq swallowed DEC whole and the bill came to $9.6 billion, in the largest takeover in computing history... 395: Lower Costs? Uproar! (1/26/98) Has Apple gone mad? That's the only feasible conclusion we can make based on the story over at MacOS Rumors that Apple's going to focus tightly on lowering retail costs for its products. Apparently this is some harebrained scheme to grow into previously-untapped markets (like, say, the home) and grow market share, now that they've got the house in order enough to maneuver a little...
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