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Life's a Picnic (9/30/97)
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Scripting.com had an interesting note about an Apple company picnic thrown by Steve Jobs himself, in celebration of the kickoff of the "Think Different" campaign.

At the gathering, Steve mentioned that the response to the new ad was 75% favorable (which is very similar to the 76.8% we've seen so far in our survey). The article notes more of Steve's take on why this brand-advertising campaign is the right strategy now (as opposed to head-to-head technical product comparisons, etc.) which AtAT thinks is very much worth reading. Steve also mentions that Apple would continue to spend the same amount on advertising--about $100 million a year--but that they would spend it a lot more effectively. Here's hoping.

Lastly, we'll irrelevantly mention that the article states that all the food was vegan (the dietary choice of Steve Jobs, shared by Yours Truly), and the beer "did not suck." ;-)

 
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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 9/30/97 episode:

September 30, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 38: Intriguing Developments (9/30/97)   Big changes in Apple's attitude towards developers! Check out their press release, in which they reveal that they'll be shipping many of their developer tools to members of their Developer Programs in November-- for free...

  • 39: Last of the Big Cloners (9/30/97)   The South China Morning Post ran a story that assures us that UMAX will continue its role as "Last of the Big Cloners" on AtAT for at least a little while longer. The article states that Apple has agreed to license Mac OS 8 to UMAX until at least the middle of 1998. Interestingly, when asked why they are the last major cloner still working with Apple, Alpha Tsai (UMAX's Associate VP for Sales and Marketing) attributes their staying power to their ability to maintain a "friendly relationship" with Apple...

Or view the entire episode as originally broadcast...
Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

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