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Not Very XPress, But Here (6/10/03)
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Say, uh... have you taken a slow sidelong glance at Apple's homepage lately? Because it seems that someone at the company has gone a little screwy and decided to use one of the web's primest pieces of virtual real estate to help push some other company's product. Faithful viewer Jef Van der Voort was first to note that the most heavily-hyped product at apple.com isn't a PowerBook or an iMac or even HyperCard, but rather QuarkXPress 6.
So, like, what is that? Some kinda particle physics simulation or something?
Ohhhhh, QuarkXPress. Right, okay, that industry-standard desktop publishing app we've been waiting to come to Mac OS X ever since baby wooly mammoths were used as little vacuum cleaners-- also known as the Last Great Inequity of Apple's next-generation operating system. Frankly, we've been waiting so long, we forgot all about it. Apple spends a lot of time describing all of Quark 6's new features (such as synchronized text, improved Undo, and smoother blends), when in fact all the company needed to do was repeat "MAC OS X NATIVE" over and over again. After all, it's been well over two years since Mac OS X shipped; at this point, Mac-using print mavens would probably welcome a native port even if it lacked support for green. Or the letter "T."
Now, let's think about this for a second. QuarkXPress 6 ships next week. PowerPC 970-based Power Macs are rumored to surface in two weeks. Suppose Apple's pro customers might actually buy a Power Mac or two this year? Yeah, we think so, too. "Year of the Notebook" our Aunt Chloris; if everything shakes out the way things are shaping up, we're about to enter the "Half-Year of the Desktop." Creative pros: you have Photoshop. You have Dreamweaver. You have Pro Tools. Next week you'll have QuarkXPress. Which means you'll have no excuses left not to buy a new Power Mac running Mac OS X. And if you don't, rest assured: a certain mercurial CEO with a penchant for turtlenecks will be visiting you in the middle of the night to introduce you to Mr. Baseball-Bat-With-A-Nail-In-It. Start allocating funds.
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SceneLink (4005)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 6/10/03 episode: June 10, 2003: Apple issues a Mac OS X security update that may make things a little too secure. Meanwhile, yet another school district is purchasing mass iBooks for its students and teachers, and QuarkXPress for Mac OS X finally surfaces next week; uh, does anybody remember what that is?...
Other scenes from that episode: 4003: Uh... LESS Secure, Please (6/10/03) Beware of Geeks bearing software updates! If you're using Mac OS X 10.2.6, by now you may have already noticed Security Update 2003-06-09 popping up in Software Update. And it may have looked pretty innocuous, patching a "potential security issue when the Apple Filing Protocol (AFP) is used to reshare a Network File System (NFS) mount" and addressing "a situation where LDAP bind authentication requests may be improperly sent when using Kerberos authentication."... 4004: The "i" Stands For "iNgalls" (6/10/03) Hey, you know what we haven't had for a while? A scene about an entire school district committing to buy hundreds of iBooks for its students. Also, Snapple. Yeah, we could go for a nice, refreshing Snapple right about now...
Or view the entire episode as originally broadcast... | |  |
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