|
Pretty, Funky, Pretty Funky (10/9/03)
|
 
|
| | |
Aw, nurtz-- we missed it! It seems that Apple broadcast a new iPod commercial last night on select stations, but apparently not the station we were watching. Serves us right for tuning in to sports instead of our usual steady diet of sitcoms and drama, but unfortunately we had a biological imperative to watch the Cubs swat the Marlins so thoroughly that all that remained of the once-proud ball team was a dark smudge and a vague fishy smell. (Seriously, there's a genetic thing at work, here. We were powerless to resist.)
Fear not for our immortal souls, though; for all we know, the new ad's sitting buried in last night's episode of "Angel" on the TiVo. And heck, even if it's not, we've already watched the QuickTime version three or four times, which ought to be enough to keep us out of Mac-Obsessive Hell should we choke on a pretzel or something before seeing the real thing. In the meantime, we'll still be extra-careful around snack foods of all varieties, just to play it absolutely safe.
So what do we think? Well, there's not a lot to it; it's just those iPod-wearing silhouette people from the print ads hanging out against their various brightly-colored backdrops, grooving like mad to "Hey Mama" by the Black Eyed Peas. And eventually the word "iPod," followed by the phrase "Mac or PC," and, ultimately, the Apple logo. That's it. It's not exactly rocket science.
And yet, we figure it'll probably sell at least twice as many iPods as "Beat," a.k.a. "Geeky Jeff Goldblum Wannabe Probably Wouldn't Have Been Half So Embarrassing Had He Been Shown as a Black Silhouette." Simplicity isn't a bad thing; heck, the iPod is all about simplicity. The music and energy is dead on target for what we assume is the iPod's primary demographic, the moves are mesmerizing, and the colors are, let's face it, darn pretty. And if this ad also (falsely) implies that you can dance around the room while listening to your iPod without coming off as a complete and utter dork, well, that's just a nifty bonus. Hey, we're just happy to have something other than Goldblum voiceovers and people standing in front of white backgrounds.
| |
| |
 |
SceneLink (4260)
|  |
 |
|
And Now For A Word From Our Sponsors |
| | | |
|
| |
|
 | | The above scene was taken from the 10/9/03 episode: October 9, 2003: Panther's only two weeks away-- but what happened to that "Home on iPod" feature we were all so desperately waiting for but never heard of? Meanwhile, every sign imaginable points to a launch of the iTunes Music Store for Windows in one week's time, and Apple rolls out a new iPod TV commercial that proves once and for all that silhouettes can boogie down like nobody's beeswax...
Other scenes from that episode: 4258: Panther's Featurectomy (10/9/03) The Steve giveth, and the Steve taketh away. Sure, all we like sheep are getting Panther on October 24th, which is more than two months ahead of the tail end of Steve's original "before the end of the year" commandment, and we can all give thanks that we'll be solemnly Exposé-ing well in advance of Dick Clark counting down the drop of that big sparkly ball... 4259: Awww, The Mystery Is Gone (10/9/03) So we're getting Panther in a couple of weeks, mysterious missing feature notwithstanding. Now what about the other "before the end of this year" goody that Steve promised? We speak, of course, of an iTunes Music Store accessible by those poor saps still using Windows...
Or view the entire episode as originally broadcast... | |  |
|
|
