Apples, Undies, & X-Rays (2/5/04)
SceneLink
 

Since there isn't much happening of deadly urgency in the Apple realm right this second, how about we take a mellow poke around in the databases of the United States Patent and Trademark Office? C'mon, that's always good for a laugh. Besides, faithful viewer Badtz Maru came across something kinda nifty when digging around in there the other day, and while it's not exactly a timely issue, it's still one of vital importance if you're ever going to get to buy those Apple Underoos you've been wanting all your life.

Try this: go to the USPTO's search page, click the link to "New User Form Search (Basic)," enter "78156809" as the Search Term, set the Field menu to "Serial or Registration Number," and then click Submit Query and see what it's for: Apple has trademarked its logo for use on "footwear; headwear; shirts, t-shirts, sweatshirts, jogging suits, trousers, pants, shorts, tank tops, rainwear, cloth bibs, skirts, blouses; dresses, suspenders, sweaters, jackets, coats, raincoats, snow suits, ties, robes, hats, caps, sun-visors, belts, scarves, sleepwear, pajamas, lingerie, underwear, boots, shoes, sneakers, sandals, booties, slipper socks, swimwear and masquerade and Halloween costumes."

It's the "lingerie" entry in particular that struck us as intriguing, in a hideously unlikely sort of manner. Now, you know how the whole trademark thing works; the categories are pretty general and it's always best to cover all your bases, so this doesn't by any means imply that Apple is scant days away from selling Apple logo lace teddies. More's the pity, too, what with Valentine's Day barely more than a week away; Apple could have made a killing from the frisky Mac nerd demographic by selling semi-retro translucent edible underwear in Blueberry, Lime, Strawberry, Grape, and Tangerine. (We can just see the pitch meeting: "What do you mean, it's a 'dilution of the brand'?! Just taste them!")

But hey, if underwear's not your thing (don't worry, we won't tell anyone), there's more. Take a gander at the trademark record with serial number 78156920 and you'll find that Apple has also registered trademark rights to use its logo on "medical, dental and veterinary apparatus and devices used for research, diagnostic or therapeutic purposes; medical recorders; cardiovascular equipment; X-ray apparatus for medical use; radiation therapy machines; medical imaging, scanning and digitizing devices; medical equipment used for analyzing, annotating and matching DNA sequences; laser pointers and lasers for medical use; ultrasonic medical diagnostic apparatus, X-ray photographs for medical purposes; computer-assisted optical imagers and image analyzers; parts and fittings for all the aforesaid goods."

Oooh, all kinds of good stuff there! Cardiovascular equipment? Is Apple going to co-brand an implantable pacemaker? Once again, it's missing a golden opportunity with Valentine's Day coming up so soon. (That's a heart joke, son. Never mind.) Personally, we're focusing in on the "dental and veterinary apparatus" bit, ourselves. Who wouldn't have perfect dental hygiene habits as long as there was an Apple logo electric toothbrush around? And your cat hasn't really been spayed until it's been spayed with the Apple iNeuter. Oh, the possibilities...

 
SceneLink (4492)
And Now For A Word From Our Sponsors
 

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 2/5/04 episode:

February 5, 2004: Nothing much is happening, so we're just putting together novelty iTunes Music Store playlists. Meanwhile, Steve goes off on Disney during Pixar's quarterly earnings conference call, and Apple has registered trademark rights to put its logo on lingerie, veterinary apparatus, and medical lasers...

Other scenes from that episode:

  • 4490: "The Sound... Of Silence" (2/5/04)   Listen! Hear that? No, seriously, listen really carefully. Hear it now? No? Well, neither do we. That's how quiet things are right now. Forget about drama; we'd settle for an SEC filing. Another freakin' design award. Anything...

  • 4491: A Semi-On-Topic Zingfest (2/5/04)   Ahhh, so that's why things have been so quiet with Apple lately, Stevularly speaking: Mr. Jobs is a little busier than usual with his other gig as CEO of Pixar. You already know that Steve announced the unsuccessful conclusion to ten months of Pixar-Disney negotiations last week, and unsurprisingly, that topic reportedly came up an awful lot during Pixar's quarterly earnings conference call last night, at which Steve fielded questions from analysts, reporters, and his own CFO...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1287 votes)
Apple store at Amazon

As an Amazon Associate, AtAT earns from qualifying purchases

DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up.

Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers."

Everything you see here that isn't attributed to other parties is copyright ©,1997-2024 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).