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My Bloody Valentine (2/14/98)
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Part of Apple's new press policy is to seal the cracks in the company's leak shield. Not long ago, rumors originating from Cupertino came in a steady torrent. And while things aren't even close to watertight yet, the number of people at Apple who are talking about "sensitive" issues seems to have dropped dramatically in recent months. Presumably it's all a matter of trying to retain the element of surprise-- an advantage Apple can't afford to throw away at such a crucial time.
So while it's not surprising that MacInTouch reports they've received a "special valentine" from Apple's Law Department demanding that they pull their info on unannounced price cuts, it's somewhat of a wake-up call. And we're not sure, actually, if leaks of the upcoming G3 price cuts are actually hurting Apple by prompting people to wait on G3 purchases until the price drops happen, or if they're possibly helping by making Wintel folk hold off on getting that Compaq box, since a faster G3 box will be a significantly better buy once the price goes down. (Given the fact that the news is only circulating in Mac circles, we're inclined to agree with Apple and say it's the former.)
MacInTouch is apparently discussing the situation with their lawyers, presumably to determine just how much "sensitive" Apple information they're allowed to post and still stay out of court. AtAT, on the other hand, is uncomfortable with posting any info that might hurt Apple's competitive chances. Of course, we have that luxury-- that's one of the benefits of being an entertainment site instead of a news site.
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SceneLink (451)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 2/14/98 episode: February 14, 1998: The details of suave, savvy Steve's attempts to woo the press are finally laid bare for all to see. Meanwhile, Apple's lawyers are plugging gaps in Apple's rumor fence with legal threats, and the annual Apple shareholders meeting (an increasingly dire occurrence in recent years) continues its slide into the uncertain future...
Other scenes from that episode: 450: Heart of the Matter (2/14/98) Quick, name the number one factor contributing to Apple's recent decline. If you said "the press," you just said the magic woid. (If you said "the no-good scum-sucking dirty lying evil press" you get bonus points for vitriol, if not necessarily for accuracy.)... 452: To Those Who Wait (2/14/98) So what's behind the Incredible Sliding Meeting Date? That's the question on everyone's mind these days; according to a Reuters story, Apple's annual shareholders meeting was originally scheduled for February 3rd, but it slipped a couple of times and now seems perched (tentatively) on a mid-April calendar date...
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