No Peeking; It's A Surprise (2/17/04)
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Okay, people, we know you're all very excited about the Apple Store San Francisco having its grand opening a week from Saturday, but it's possible that you might want to take the enthusiasm down a notch or two. Don't get us wrong, we're completely thrilled that Apple is opening another multistory glass-staircase oh-so-swanky chunk of retail heaven on earth, and nothing could make us happier than knowing that the store's opening will clearly be mobbed with screaming fans who will give the store the insanely high-energy debut it so richly deserves. (If you live within a thousand miles, you are going to be there on the 28th, right?) But maybe-- and this is just a suggestion, mind you-- just maybe you might want to stop shy of breaking and entering. Just a thought.

See, faithful viewer Victor tipped us off to a Wired article which reports that "several people have tried to sneak onto the unfinished store's construction site," allegedly to "get a sneak peek at the interior." Apparently a glass staircase is just something you have to see in person to appreciate, and waiting another two weeks would have led to permanent staircase-deprivation-related brain damage. Quoth a security guard who "had to roust some people a couple of days ago," "they wanted pictures, but that's not allowed. No way." Here's hoping the rousted survive their photoless, staircaseless ordeal long enough to attend the legal shindig. For what it's worth, the security guards are apologetic, and just doing their jobs: "I know it's absurd, but that's Apple's mentality, not mine; Apple acts like it's the Pentagon."

Ah, but who says it isn't? (Da da da DUMMMMMM!!!) We have a sneaking suspicion that the shutterbugs who keep trying to break into the construction site aren't after the staircase at all, but rather clues as to the nature of the Mystery Grab Bags. You've heard about these, right? Faithful viewer craig informs us that local Apple customers received email invitations to the store's opening which describes "a one-time-only San Francisco Grand Opening exclusive offer: purchase one of 200 gift bags that include over $600 worth of Apple products for $249." Why, it's a bargain at twice the price-- literally! The only catch, of course, is that you have to assume that the $600 worth of Apple gear is actually stuff you want, need, or don't already own-- and frankly, that's a bit of a risk. We strongly suspect that all these break-in attempts are actually perpetrated by customers trying to get a handle on what their $249 might get them.

So will Apple actually find 200 people willing to gamble a quarter-grand apiece on the Mystery Grab Bags? Well, considering we're talking about an audience so crazed they're trying to break into a construction site two weeks before the store opens, somehow we don't think the company will have much trouble moving the merchandise. Meanwhile, we don't have any dirt we can dish you on the contents of the bags, but considering the price and the fact that they're just regular-sized tote bags, we're going to have to make a wild stab at it and figure that some form of iPod enters the mix-- perhaps a miniPod or two-- possibly with an iTunes Music Store gift certificate and some other stuff. But hey, what do we know? Maybe it's just a big bag full of thirty empty AirPort Card Adapters. Ooooh, adapty!

 
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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 2/17/04 episode:

February 17, 2004: People are trying to break into Apple's latest flagship store before it opens-- are they trying to scope out the Mystery Grab Bags? Meanwhile, Disney rejects Comcast's buyout offer while CEO Michael Eisner tries to figure out who created Windows, and after a brief pricing snafu, silence is once again reasonably priced at the iTunes Music Store...

Other scenes from that episode:

  • 4512: Such Un-Waltlike Behavior (2/17/04)   We're going to get right back to our ongoing Stevular Disney drama in a second, here, but can we just add one more teensy piece of unrelated evidence that Michael Eisner is bleeding the spirit right out of Disney even as he's draining the value out of the company's stock?...

  • 4513: "(Silence)" Back To A Buck (2/17/04)   Break-ins at retail stores and Mystery Grab Bags? Still more Jobs-vs.-Eisner Disney hijinks? And now we're about to dredge up that completely worn-into-the-ground "silence for sale" iTunes thing. Slowly, the horror of what you're witnessing dawns on you: it's an all-Macless AtAT episode!...

Or view the entire episode as originally broadcast...

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