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The Invisible Mac (2/15/98)
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Color us incensed! Irked, even! Look, we at AtAT are just as happy about the Apple-CompUSA deal as anyone, but if Apple's going to put all its six-colored eggs in one retail basket, could they at least have picked a basket that would advertise? Faithful viewer Tony Posadas confirms what we ourselves have found here in Boston:
I live in suburban Cleveland and I must let you know that in today's Sunday newspaper (the Plain Dealer), the CompUSA advertisement had not a single Mac advertised. All I saw were a few software titles. Plenty of Wintel machines, but not a single Mac to be seen. Does CompUSA really care, or are they playing Apple for suckers??
This issue has been raised again and again by AtAT viewers, though to our knowledge this is the first time since the deal that zero Macs have made it into CompUSA's circular-- there's usually one lonely 6500 sitting in the corner of page four, or something like that. In the past, the effect wasn't as striking, since there were other circulars that had a couple of Macs in them, too, but those vanished with the ousting of all other national Apple resellers. What we're left with is a vacuum in which Apple appears nowhere in our Sunday paper, and that can't be good.
Do you agree with us? Then head over to our Survey page, which will serve as a petition. Add your name to our list, and in a week or so, we'll forward the whole thing to CompUSA and Apple, in hopes of remedying this situation. After all, what good is that snail ad when the people who are intrigued by it can't find a single Mac in the ads in their Sunday paper?
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SceneLink (453)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 2/15/98 episode: February 15, 1998: Following the Mac's complete disappearance from the Sunday newspaper circulars, officials reportedly suspect CompUSA of foul play. Meanwhile, the young upstart InfiniteOS continues to proclaim that it's the real thing, and a shadowy figure from AtAT's past resurfaces in an ugly Pixar lawsuit...
Other scenes from that episode: 454: End of Infinite Hoaxes? (2/15/98) Hee hee hee, this stuff just keeps getting better and better. The AtAT staff and our friend John Farr over at AppleLinks are in a tizzy over this latest "alternative operating system" to invade the Mac landscape... 455: Vengeance is Mine (2/15/98) The lawsuits that plague the world of Apple (and that drive AtAT's ratings through the ceiling-- keep 'em coming!) are starting to bleed over into other related realms. Officials at Pixar, Steve Jobs' "real company," are suing a mystery defendant over some anonymous email that broadcast the salaries of all 400 Pixar employees...
Or view the entire episode as originally broadcast... | |  |
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