Back To Silhouette City (3/11/04)
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So by now we're sure you're all wondering, is it still International Week here at AtAT? You betcher sweet boots it is, buddy! But after our recent plot jaunts to France and China, this time we thought we'd reel it in a bit, because all this thinking about intercontinental travel is really messing with our internal clocks. Virtual jetlag: almost as bad as virtual leg cramps, virtual ear-popping, virtual turbulence-while-peeing, and virtual packs of peanuts that are just too freakin' small, already. Seriously, all this nonexistent flying is the virtual pits, so this time we thought we'd pick a country we could think about driving to, instead.

Helloooooooo, Canada!

Yes, Canada, our lovely neighbor to the north; remember, folks, it isn't the 51st state yet, so it's totally fair game for an International Week installment, even though it's only a few hours away by car (for us, anyway). Virtual road trips are far less irritating than all that tedious pretending to sit around in airplanes. And here's the Canadian plot twist of the week: apparently Apple's going completely nutso with the iPod ads over there. Not TV commercials, which aren't even really at saturation levels here in the states (and why would they be, since iPods and miniPods are selling like crazycakes already?), but those posters that Apple's so fond of plastering all over the place. The thing is, Apple has reportedly taken the whole poster thing to a whole new level-- one which some mental health care professionals might well categorize as "obsessive."

Check it out; MacMinute reports that the St. George train station in Toronto has been made over into a veritable "Apple dreamland," in the words of one eyewitness: "iPod ads adorn nearly every object of the station-- posts, walls, stairs, and even newspaper recycle bins." Scope out the provided photographs to see what they mean; our favorite is definitely Elongated Silhouette Dude™ jammin' venetian blind-style on the front surfaces of some three-dozen stairs. Call it overkill, call it art, call it anything but subtle. Not a single soul passing through St. George will be able to say he hasn't heard of the iPod. Of course, all he may be able to tell you about it is that it's some white thing with wires that people who paint themselves black like to hold while they pose in front of brightly colored backdrops, but hey, that's brand recognition right there.

So clearly Apple has set its sights on Toronto as the next city to be taken over by shuffling, vacant-eyed 'Pod people who are strangely slow to respond to phrases like "I can help you down here, sir" or "Are you ready to order?" or the ever-popular "For God's sake, get out of the way-- I have no brakes!" Meanwhile, sources indicate that the iPodified St. George station is an irresistible beacon to famed spraypaint vandals the Neistat Brothers, who are already planning a road trip across the border to stencil every possible surface at St. George with the slogan "iPOD'S NONREPLACEABLE BATTERY LASTS ONLY ABOOT 18 MONTHS, EH?" Here's hoping the Mounties give 'em what-for.

 
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And Now For A Word From Our Sponsors
 

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 3/11/04 episode:

March 11, 2004: Guess how much Steve made for running Apple last year? Meanwhile, Starbucks teams up with HP on digital music-- sort of-- and Apple bombards Canada with enough iPod advertising to induce seizures in 20% of the general populace...

Other scenes from that episode:

  • 4562: Thrift-Store Turtlenecks? (3/11/04)   Move over, James Brown, because anyone paying attention knows that Steve Jobs has long been the hardest working man in show business. Or would be, if he were actually in show business. Which he sort of is, what with one of his CEOships being for Pixar and all, plus the act of running Apple primarily consisting of a starring role in a neverending soap opera that, surprise surprise, translates uncannily well to the small screen...

  • 4563: Some Cream With That? (3/11/04)   Geez, what is it with beverages and digital music, anyway? You all know about the Pepsi tie-in with iTunes, and indeed many of you have distilled the art of scoring free song downloads into a hardcore science...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

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