But You Can Call Him "Sir" (3/16/04)
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Steve Jobs is a man known by many titles. He's CEO and Cofounder of Apple. He's CEO of Pixar. He's Reality Distortion Field Guy. He's Mr. Insanely Great. He's Treasurer-for-Life of the Homestead High School Chess Club. He's Black Turtleneck, Jeans, and Sneakers Dude. He's a Lover, Not a Fighter. He's The Man Who Once Ate Forty Blueberry Pop-Tarts on a Dare, Even Though He's More of an Unfrosted Strawberry Kind of Guy.

Indeed, he's the Man of a Thousand Titles-- and, therefore, Man of a Thousand and One Titles. We're stopping there, though, because that's where the recursion kicks in, and, well, we'd be here all night.

But now there's one more title to toss on the pile: WIRED magazine has announced the winners of its annual Rave Awards ("Celebrating the People Changing Your Mind"), and El Steve-O has officially been crowned "Renegade of the Year." Does this mean he has to trade in his turtlenecks for muscle shirts, hock the jet for a chopper, and start "prowling the badlands" as "an outlaw hunting outlaws"? Only Lorenzo Lamas knows for sure.

What we can say, however, is that Steve didn't win the title by testifying against "other cops gone bad." According to WIRED's press release, Steve took the throne for "setting the agenda in digital entertainment with Apple's iTunes Music Store and with Pixar's animated hit Finding Nemo." That only makes sense, although of course we're sure there are going to be some Mac traditionalists who'll balk a little at the thought of Steve being honored-- in the Mac's 20th anniversary year, no less-- for the iTMS instead of anything having to do with the Macintosh. All we can say to them is: breathe. It's really okay. Apple still makes Macs, we promise.

For now, anyway. Mwaahahahahahahaaaaaa!

That was, uh, supposed to be spooky and foreboding. Never mind.

Anyway, kudos to Steve for the honor; it must be nice to be, in WIRED's words, a "maverick, dreamer, and innovator inventing the future"-- especially since some of the other winners this year include Meet the Feebles director Peter Jackson ("lauded for his achievements in film") and "The Simpsons" guest star David Byrne (honored "for his creations with PowerPoint"), both of whom will share with Steve the special three-page cover of next week's issue of WIRED magazine. Make sure you run out and buy a copy so you can treasure the Stevetacular cover forever.

And while you're at the newsstand, consider picking up a copy of the April issue of MacAddict, too; the April Fools article was written by Jack of your friendly neighborhood AtAT staff, and though he may not be Renegade of the Year, he is a Frequent Finagler down at Finagle A Bagel. That has to count for something.

 
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The above scene was taken from the 3/16/04 episode:

March 16, 2004: Okay, so now Apple won't meet its 100 million song goal-- at least, Steve Jobs doesn't think so. Meanwhile, Apple unveils its long-awaited screen reader software for the visually impaired, and Big Steve is named WIRED's "Renegade of the Year"...

Other scenes from that episode:

  • 4571: So Much For Optimism (3/16/04)   Oops, this is the part where our occasional dips into the unfamiliar waters of Lake Optimism wind up leaving us afflicted with some sort of malignant fungal infection, metaphorically speaking. Remember yesterday's extended rant about how BBC NEWS (and about a bazillion other news outlets, it turns out-- we even just saw it crawling the bottom of the screen on TechTV) falsely reported that Apple's 50 million songs sold at the iTunes Music Store was waaaaaay short of the company's 100 million song goal?...

  • 4572: Lemons To Lemonade, Etc. (3/16/04)   Well, folks, it's official: we've now been doing this show for so gosh-darned long that we can no longer keep track of what made it into the plot and what didn't. We could have sworn that we did a scene on Apple looking to hire programmers to work on a Mac OS X screen reader, but we're digging around through the Reruns and not finding anything, so apparently that was just one of those scenes we only wrote in our heads...

Or view the entire episode as originally broadcast...

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