Taking Stock of Apple (2/20/98)
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And yet, despite the incredible shrinking market share numbers, Apple's stock has been on the rise this past week. It's actually been rising slowly but steadily since the beginning of the month, when it hovered at around 17 1/2, and has been bobbing above 20 in the last week, which is reportedly a "critical psychological barrier." CNET has more on Apple's recent Wall Street activity.

Several factors are being attributed to the recent rise. One of the most important is probably the recent statements made by a Heidrick & Struggles exec that Apple would name a new CEO in 30 to 45 days; after all, it's not hard to see why Wall Street would have qualms about getting behind a company with only a "temporary CEO" keeping things running, no matter how much cool stuff that temporary entity can do. Other hints that big news is coming include "subtle changes in the company's channel" and lowered prices on older products like the 6500 line. Those facts, coupled with the continuing strong sales of G3 systems, are leading some people to think that Apple just may post a profit this quarter after all. (We at AtAT are not holding our collective breath, however.)

Of course, we at AtAT think the recent spike is due at least in part to the rumors of severe turmoil in Apple's boardroom, which is implying a possible ousting of Steve Jobs to make room for rumored CEO frontrunner Jim Cannavino of IBM. Let's see what next week brings...

 
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The above scene was taken from the 2/20/98 episode:

February 20, 1998: Apple got caught sleeping in class, and woke up to find itself surrounded by Wintels. Meanwhile, Wall Street continues to smile on Apple, for reasons that range from the confident to the sinister, and the InfiniteOS leaves the show (at least for now, pending contract negotiations for a returning role)...

Other scenes from that episode:

  • 468: Markit Shair Redukshun (2/20/98)   By now we're all pretty used to reports of shrinking market share, right? It is, after all, just part of being a Mac user in the late 90's. The most recent numbers, however are a mite troubling; they indicate that Apple's piece of the education pie, traditionally a stronghold and one of their two "core markets," is dwindling at what can only be described as an alarming rate...

  • 470: The Last for Now (2/20/98)   We've been getting a lot of feedback about our recent InfiniteOS coverage. Many of you have thanked us for posting the warnings about potential disk corruption before you yourselves got around to trying the software...

Or view the entire episode as originally broadcast...

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