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It Still Just Works (2/22/98)
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Way back in October, we told you about Bill Vlahos, a Mac user who started a grass-roots advertising campaign called "Macintosh, It Just Works!" Basically Bill wanted to spread the word about the Mac's biggest advantage: that, most of the time, working and playing on a Mac is a lot more trouble-free than doing so on any other computer. Well, while it hasn't caught on as widely as we would have hoped, his slogan campaign may get a huge boost now that it has its own web site-- and the endorsement of all-around-Mac-prophet Don Crabb, who not only mentioned the campaign in his latest "Fresh Crabb" column, but also stamped it with the Don Crabb Seal of Approval.
It's a simple message, and an effective one, because it comes from Mac users instead of Mac makers. It's all fine and dandy if Apple wants to tell the world that Mac users think different and that the G3 is up to twice as fast as the Pentium II, but there's still a place for simple word-of-mouth advertising. Telling someone you're happy with your Mac purchase is poweful statement. If you'd like to join the campaign, just head over to <http://www.macitworks.com/> to download any of a number of free web badges. If you're bored and graphically inclined, I'm sure Bill and Don would love it if you choose to add to their collection.
As for Don Crabb being involved, stay tuned to AtAT for the real reason behind his superhuman level of activity. After all, could a mere mortal write as often for as many different publications as he does? Not bloody likely...
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SceneLink (475)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 2/22/98 episode: February 22, 1998: Mac OS 8.1 has finally come to AtAT's virtual land, spreading stability and speed everywhere it goes. Meanwhile, a grassroots Mac web advocacy campaign gains the omnipresent Don Crabb's seal of approval, and the Mac climate in Japan drops a few degrees with the disappointing nature of the recent Expo...
Other scenes from that episode: 474: 8.1 and Counting (2/22/98) Okay, we admit it. We dragged our feet on installing the Mac OS 8.1 upgrade. Basically, when you've got thousands of soap opera addicts who need their daily fix, it seems irresponsible to risk the possibility of rendering them soapless by recklessly upgrading the system software on the machine used to produce the show... 476: What's Japanese for Ow? (2/22/98) MacWorld Expo Tokyo just finished up, and a MacWEEK article has some sparse coverage of the event. Why so sparse? According to a Macintouch source, it's because the show was very disappointing. Reportedly the keynote address was "thin," but apparently that wasn't necessarily a real problem, since the hall was only 2/3 full, even though the keynote was a free event this year...
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