Shopping For Macs At 4 AM (8/11/04)
SceneLink
 

You know, if there's one big drawback to pretty much never sleeping it's that, if you happen to get a hankering for a new iPod at 3:30 in the morning, there really isn't any place to go buy one. Well, actually, maybe in New York there is-- it is the city that never sleeps, after all-- but here in Massachusetts, forget about it. Geez, until just a decade ago we still had all sorts of crazy Puritan-era "blue laws" on the books making it illegal for stores to stay open past 2:41 PM on any day that ends in "y," so consumer electronics shopping in the wee hours has never really been an option. Many's the night when we were up at ungodly hours thinking, "Gee, it sure would be nice to run out and pick up a new PowerBook or two right about now. And maybe a cherry Slurpee." But could we ever act on that perfectly reasonable and healthy impulse? Noooooooo.

But this Friday night, all that changes-- for a day, at least. When we were first tipped off to this development by faithful viewer Scott a few days ago, we figured he had to have been yanking our chain; an Apple retail store staying open for 24 hours in this state? And to take advantage of an alleged day without sales tax-- here in Taxachusetts? Shyeah, right.

Except that a day or two later we got confirmation from Apple itself, in the form of an emailed invitation to "shop tax free for 24 hours at the Apple Store, Chestnut Hill, the Apple Store, Northshore, and the Apple Store, CambridgeSide." Apparently Massachusetts has done the trendy thing and declared this Saturday to be the state's first ever tax holiday, during which consumers can buy just about anything (under $2500 and for personal use only) without paying our customary 5% sales tax. For stores like Apple's, where even the cheapest Mac purchase gets padded by at least forty clams for taxes, that could really bring in some serious customers-- and so Apple plans to make the most of it by keeping its Massachusetts store open for the entire duration of the tax break.

The upshot, of course, is that bleary-eyed nocturnal beasties like Yours Truly who just happen to live in the vicinity can spend one glorious night shopping for Macs during those wacky hours when every channel's showing infomercials for the Q-Ray Ionized Bracelet and you can't get a pizza delivered to save your life. And we're really hoping to be there, because we're very curious to see just what type of shoppers Apple will witness during those hours; will it just be the insomniacs and workaholics, or will there be a steady stream of plastered clubgoers once the clock strikes two?

See, here in Boston, all the bars shut down at 2 AM (about an hour after the subway stops running-- brilliant), so right then, the streets suddenly fill up with drunk people wandering around looking for someplace to buy more beer. One of us worked the overnight shift at the city's only 24-hour coffeehouse a number of years back, and without fail, once 2 AM rolled around there'd be a sudden influx of customers hoping that "coffee" was a code word for "vodka." Granted, none of the Massachusetts Apple stores is exactly in a plenty-o'-bars location, but we're still curious.

Anyway, the vague plan right now is for an AtAT representative to hit one of the local Apple retail stores-- probably CambridgeSide because it's closest, although Northshore has a simpler parking situation-- at some truly unholy hour this Friday night/Saturday morning, just because we can. We're not expecting to see anyone else there except for hypercaffeinated store staff, but we'll keep you posted about the planned time and location on the off-chance that there's someone out there as sleep-deprived and Apple-obsessive as we happen to be.

 
SceneLink (4850)
And Now For A Word From Our Sponsors
 

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 8/11/04 episode:

August 11, 2004: Massachusetts goes tax-free for a day, and the Apple retail stores are pulling an all-nighter to celebrate. Meanwhile, DVD Jon cracks more Apple encryption, this time potentially opening up the AirPort Express to streams from other applications, and the Virginia Tech G5 cluster upgrade team has an impeccable sense of fashion...

Other scenes from that episode:

  • 4851: And DVD Jon Strikes Again (8/11/04)   Now, what do you suppose it is about Jon Lech Johansen that he just can't seem to leave Apple alone these days? For those of you unfamiliar with the name, Johansen is also known as "DVD Jon," because a few years back he was the lil' Norwegian fella who cracked the CSS encryption used on commercial DVDs, and he's been fending off the incessant legal attacks of endless Hollywood ninja lawyers ever since...

  • 4852: It's The Uniform Of Cool (8/11/04)   We're just going to mention this quickly, because we've been getting a ton of mail about it for days, now: remember when Virginia Tech's "System X" G5-based cluster, formerly ranked the third-fastest supercomputer on the planet, dropped off the charts completely while the system was offline pending the completion of an upgrade from 1,100 Power Macs to 1,100 Xserves?...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1279 votes)

Like K-pop, but only know the popular stuff? Expand your horizons! Prim M recommends underrated K-pop tunes based on YOUR taste!

Prim M's Playlist

DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up.

Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers."

Everything you see here that isn't attributed to other parties is copyright ©,1997-2024 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).