Buy Six, They're Cheap (8/13/04)
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It's official: the years are all a blur. It's funny, but when you crank out 2.24 million words (over ten times the number of words in Melville's Moby Dick; we win!) comprising almost five thousand scenes in 1600-odd episodes of an online soap opera about weird Apple stuff over the course of roughly seven years during which you logged about twelve minutes of sleep, you really start to lose track of what happened when. (Go figure.) For instance, we'd swear we covered the topic of obscenely overpriced designer iPod cases at least once at some point in the show's history; they've been on the market for years, after all. But for the life of us, we can't seem to find any such plot twist while flipping around through the reruns, so we're either completely nuts or it was a "Maybe Pile" plot element a couple of times and just never made the cut.

Or both. Don't forget both.

In any event, we're now going to blithely assume that we haven't incorporated designer iPod cases into the plotline prior to now, in which case you'll all be freshly entertained to the gills when we direct you to a spread from an upcoming CITY Magazine article that, as Verbose Coma puts it, is all about "high fashion designer iPod and iPod mini cases from such designers as Louis Vuitton, Dior, Gucci, Paul Smith and more." A few months ago, PC World reported that, according to Apple's iPod worldwide product marketing manager, more iPod cases are sold than iPods, presumably because some people need several cases to match their many outfits. (It's a rough life, but someone has to live it.) Indeed, ignore all the cases available for "normal people" for a minute; the breadth of selection just among the haute couture offerings is enough to make your head spin and your wallet hide under the couch.

For example, for the practical gal, there's the no-nonsense pink or green Kate Spade case for the miniPod, which features "mock croc leather," "luxe brass accents," and "a convenient strap" and will only set you back a mere $55. Not excessive enough for you? Well, Coach offers your iPod a "comfy leather home" with "convenient cutouts" to allow access to all the controls for $78. In the $105-115 range you can choose between a psychedelic freak-out Paul Smith case and an understated and classy one from Dunhill. $195 gets you a Gucci, which reportedly sold out its first run, which just goes to show that there are too many people with too much money these days. And they're the ones who are trying to decide whether to spend a whopping $265 on the Louis Vuitton iPod case or the Dior one... and then finally just decide to get both.

When it comes to the ultimate in high fashion, though, CITY missed the biggest of the big. Ladies and gentlemen, feast your eyes on Maneesh's superCase. And yes, there's one on eBay. What, no bids yet?

 
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And Now For A Word From Our Sponsors
 

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 8/13/04 episode:

August 13, 2004: A European patent application reveals... the Mac tablet? Meanwhile, a FOX News story claims that the Beatles might wind up owning the iTunes Music Store (for some reason), and iPod cases go haute couture-- provided you're willing to pay more for your iPod's case than for the iPod itself...

Other scenes from that episode:

  • 4856: Finally, Food For Thought (8/13/04)   Sometimes the timing all just falls into place, you know? Just yesterday we were bemoaning the lack of wild-eyed and frothing speculation on all aspects of the imminent iMac G5, hinting that diehard rumor hounds might have been taken aback by Apple's official confirmation of the product's existence and general release time frame and that they'd be more comfortable chasing down less "official" rumors that wander farther afield from Apple's PR department...

  • 4857: News Headlines From Mars (8/13/04)   Can we just say up front that this isn't meant to be any sort of commentary on FOX News in general? Because we try really hard to keep politics at least a hundred feet from the AtAT set at all times (we even took out a restraining order), but in recent years it seems that any commentary whatsoever on anything FOX News says will be construed as some sort of political statement, and that's not at all what we're doing, here...

Or view the entire episode as originally broadcast...

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