Down, Up, Same Difference (1/26/05)

We're sure that everyone's up to speed on the pricing weirdness that struck the UK Apple Store on Wednesday, but given how twitchy the overseas market has been lately regarding Apple's Mac mini pricing, we thought it'd still be a good idea to make absolutely sure that we're all clear on this. Faithful viewer Andy Misle was the first to inform us that, following an apparent unannounced price hike, UK customers looking to configure their Mac minis with a full 1 GB of RAM were being charged £561.53-- roughly $1,059.04-- for the privilege. Just the day before, the cost was £290-- lump the increase together with the fact that US customers only pay $325 for the same RAM (which, by the way, is the same stuff available from third-party vendors for as little as $170 according to dealRAM, but who's counting?) and Mac-shopping Brits were understandably a little peeved.

And it gets worse: packing Bluetooth and AirPort Extreme into that teensy lil' chassis only costs us 99 clams here in the States, but on Wednesday, the same option at the UK store jumped from £83.99 to a whopping £152.88, or about $288.33. For that kind of dough, here's hoping it at least comes with Steve's autograph across the logo, a certificate of authenticity, and a coupon for one free backrub, because otherwise UK customers were getting shafted to the extreme-- especially in light of the fact that Apple had just dropped prices on those options in the US (from their original $475 and $129 levels) the day before.

Well, put down the ropes and torches, folks, because as Macworld UK reported, this wasn't yet another example of Apple giving UK customers the shaft; it was just a good ol'-fashioned mistake. All pricing at the UK Apple Store has since been corrected, and look-- instead of a price increase, those options received a reduction comparable to the price cuts in the US: the 1 GB of RAM dropped 24 percent to £220.01, and the wireless bundle dropped 17 percent to £69.99. Granted, those prices are still well above what we pay in the States, but that's par for the course-- and at least they went down instead of up.

Like we said before, we fully expect that everyone who cared knows about the correction by now, but we wanted to be sure. The Mac mini seems to have put people into a particularly price-sensitive mood lately (what with that petition and all), and the last thing Apple needs right now is for the one disgruntled guy in England who didn't hear that the price hike was really supposed to have been a price drop to hop on a plane to sunny California and assault Steve Jobs with a pointed stick and a bunch of loganberries.

SceneLink (5151)
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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far


The above scene was taken from the 1/26/05 episode:

January 26, 2005: Analyst Rob Enderle contends that the iMac G5 will fall over, break, and cut you with broken glass the next time there's an earthquake. Meanwhile, UK price hikes on certain Mac mini options were just mistakes that have since corrected, but does a hidden reference to an "apple_g5_powerbook" on Apple's site indicate a product launch any day now?...

Other scenes from that episode:

  • 5150: What, No Warning Label?! (1/26/05)   So why are we so late this time? Well, it's a long story, but it all stems from the fact that our last episode didn't catch up on everything we'd missed during our convalescence. In particular, faithful viewer Chris H. tipped us off to a rant posted last week at Designtechnica by none other than analyst Rob "I Have a Sock Stuffed With Cheetos Where My Brain Should Be" Enderle...

  • 5152: All The Proof You Need! (1/26/05)   Ahhhh, speculative hypercredulity-- the official affliction of the Post-Stevenote Doldrums! C'mon, you know the drill by now: you spend weeks and weeks leading up to Macworld Expo bathing in an ever-increasing torrent of Mac rumors, the magical day finally arrives, you oooh and aaah over the new gear, and then bam-- gravity gets tripled, the air flees your lungs, and you're adrift in a staticky void in which the Mac rumormongering had dropped to near-zero...

Or view the entire episode as originally broadcast...

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