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Reading the Tea Leaves (3/13/98)
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A couple of days ago, Apple hired ex-Compaq VP of Corporate Materials (ewww, with a job title like that, no wonder he left) Timothy Cook as its new VP of Worldwide Operations. (That's better.) Cook will be responsible for all aspects of manufacturing, distribution, etc. of Apple products all over the world. An Apple press release includes Steve Jobs' praise for Cook's vast experience in these matters.
The interesting bit is that, if ZDNet Anchordesk can be believed, several people are viewing the hiring of Cook as further evidence that Steve Jobs isn't giving up his Apple CEO slot anytime soon. The reasoning is that if Apple were about to appoint a new CEO in the near future, the hiring of a new VP of Worldwide Operations is exactly the kind of task they'd give to the new meat. Since they didn't wait, and Jobs was the man who made the formal appointment and statement, folks are assuming that's there's no one stepping in soon, and that Jobs is further entrenched in the CEO position than he or Apple would like to let on.
A bit of a stretch? Maybe. If it turns out to be shrewd observation and deduction, we're impressed. But it may just be the Jobsian faithful grasping at straws, trying to find any indication that he really plans to stay, despite his public proclamation that he's not interested in the permanent CEO slot. As for us, we at AtAT saw the image of Steve Jobs in a banana-nut muffin this morning, which we interpret to be a sign of his continued role of Saviour. (We'd post a photo, but we were really hungry; sorry about that.)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 3/13/98 episode: March 13, 1998: Does the appointment of a new VP of Worldwide Operations imply that Steve Jobs will be sticking around the set for a while? Meanwhile, Apple and the press show signs of rekindling their old love affair gone sour, and the Justice Department denies that they've made any decisions about whether or not to target Windows 98...
Other scenes from that episode: 532: The Press Gets Smoochy (3/13/98) And we hope that Jobs does stick around, if he's even partially responsible for the veritable Love Fest Apple's enjoying in the press lately. For a prime example of the kind of turnaround Apple's receiving, just check out this CNET article, which begins by stating that Apple is "rotten no more."... 533: To Block or Not To Block (3/13/98) Reports have been flying all over the place that the Justice Department was planning not to block Microsoft's plans to release Windows 98 this June. However, today Assistant Attorney General Joel Klein squarely denies this, stating that they're still pooling their options...
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