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I Want My QTTV (4/6/98)
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"We're dying to work with you." That's the message Steve Jobs gave to the National Association of Broadcasters today, as he delivered his keynote address at their convention. The inimitable Mr. Jobs made his best pitch for broadcasters to embrace Quicktime as the basis for their continuing transition from analog to digital video signals. An Associated Press story has the scoop.
The broadcasting industry faces a tricky technical hurdle over the next several years, as they must convert completely from existing standards to all-digital formats by the year 2006. (AtAT, as you can see, is one show that's simply miles ahead of the game on this issue-- "100% Digital Since 1997!") Jobs' points are good ones-- Quicktime is here now, so broadcasters can give it a whirl, and Apple is ready and willing to listen to the needs of broadcasters, and to add the features they need to get their jobs done. "The computer community knows nothing about entertainment," he points out; but who in the computer community is closer to pure entertainment than Apple? I mean, that's what we're here for, after all.
We at AtAT are quite pleased at the prospect of an Apple technology possibly forming the basis of the future of entertainment. We're only worried about one tiny thing-- in seven or eight years, is a commercial called "Get Quicktime Pro" going to pop up on the screen every single time we turn on the TV?
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SceneLink (602)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 4/6/98 episode: April 6, 1998: Laughing boy Steve Jobs woos the NAB, and manages to sound both charming and desperate in the same breath. Meanwhile, back in the labs, Apple may be working on a nifty new standard feature that will make Macs more popular in educational and corporate environments, and the Department of Justice inches ever closer to its next lawsuit against Big Brother Microsoft...
Other scenes from that episode: 603: It's All The Net (4/6/98) Here's the scenario, hot-shot: You're a multi-billion-dollar computer manufacturer with a veritable lock on the educational market, when suddenly (say, over the course of, oh, several years) you make six or eight really serious mistakes and you find yourself losing that market steadily to the competition... 604: Redmond Justice, Round 2 (4/6/98) It's finally coming-- the second round of government-filed antitrust lawsuits against Microsoft. And the first round isn't even close to being finished yet. A Reuters story claims that the Department of Justice believes it's got enough evidence to build a new case by the end of this month. The legalspeak at the center of the expected case is "illegal maintenance and extension" of Microsoft's de-facto monopoly on operating system software...
Or view the entire episode as originally broadcast... | |  |
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