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More Year 2000 Fun (4/20/98)
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Well, whaddaya know... We never would have guessed that the reaction to yesterday's commercial suggestion would be so positive! Thanx to all of you who expressed your approval of our little script, and those of you who went so far as to recommend that we consider a career in advertising are far too kind. (And possibly slightly delusional, though that's entirely a judgement call.)
A couple of important points were made, however. First of all, Dave Bursik mentions that Apple should be "cautious" about using the Y2K issue in ads, since, of course, it doesn't matter that your operating system is compliant if none of your applications are. However, this is much less of a problem on the Mac platform, as any applications that use the standard Mac Toolbox calls should work just fine. We think Apple has enough of an advantage in this area to play it up in ads. Secondly, Jered Heeschen feels that "Think Millennium" is "too pretentious," and suggests "Think Ahead" instead-- which we think is brilliant.
Faithful viewer Daniel P. Wade, however, has a suggestion for a Y2K-centric Apple commercial that we think takes the cake: Ad opens with REM's 'End of the world as we know it' tune.
Shot of the chaotic office with people popping their heads over cubicles asking questions like: 'What day is it today?' '1st January 2000'. Looks down at computer and frowns: 'Oh'.
The shot settles on somebody working away, oblivious to the chaos. Then the chorus kicks in a little louder: 'It's the end of the world as we know it'. Shot changes to focus on the Apple logo on the person's computer. 'And I feel fine!'. ;)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 4/20/98 episode: April 20, 1998: A mysterious figure lurks in the shadows, preparing to emerge at MacWorld Expo. Meanwhile, apparently money can't buy love or a glitch-free demo, as the world's richest man crashes and burns on stage, and the AtAT community continues to work on its own Apple ads based around the Year 2000 issue...
Other scenes from that episode: 644: Lurking in the Shadows (4/20/98) It's only April, and people are already getting jazzed about next July's MacWorld Expo. (We know we're pumped about going.) And the buzz is only getting busier now that, as MacCentral points out, the keynote is titled "Steve Jobs and Special Guest." Blimey!... 645: Please Ignore That (4/20/98) In what is undoubtedly the most embarrassing failed product demo since Larry Ellison's nonfunctional NC, this morning Bill Gates was caught with his OS down. He was in the middle of showing the upcoming Windows 98 to a large Comdex crowd when suddenly the whole thing came crashing down around his ears...
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