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Ready For My Close-Up (4/23/98)
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Hmmm, this might be the way that Apple's going to get back solidly in the public vision-- according to MacCentral, the "Man on Fire" segment a couple of nights ago was sponsored by "Elite Computer" of Cupertino, who are Apple Computer specialists. That's a nice little publicity surge for Apple. (Does anyone else think it's strange that so much of Apple's publicity comes from its customers? I mean, we've all been sitting around thinking of possible commercials to make for them. That may speak volumes about Apple's customer loyalty, but it also reveals that Apple should probably be advertising a lot more than they are.)
In addition, Mac OS Rumors reports that Steve Jobs may make an appearance on Dave's show, when he's in New York for this summer's MacWorld Expo. That would be a particular coup, we think, though we somewhat doubt that Jobs would actually consent to be a guest on Dave's show. If it does happen, there's every chance that the whole thing could blow up in Apple's face, but the free publicity would almost certainly be worth the risk.
Of course, we've got to admit that although the AtAT staff were big fans of Dave's show on NBC, we haven't even hardly ever seen it since his move to CBS. (Nothing against Dave or CBS, but frankly it just never really interested us to see him after the move.) You can bet we'll be tuning in for the Jobs appearance, if it happens, though. Actually, what we'd really like to see is Steve in the Velcro Suit...
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 4/23/98 episode: April 23, 1998: Could Intuit have backed Apple into a consumer-market corner by threatening to axe Quicken? Meanwhile, former cast member Gil Amelio continues to rack up martyr points in the press, and a certain gap-toothed goofball from Indiana may figure heavily in a publicity situation for Apple...
Other scenes from that episode: 652: The Quicken Wars: Over? (4/23/98) The fur flying over Intuit's recent decision to axe Quicken development on the Mac side may soon subside. Steve Jobs announced on Wednesday that he and Intuit CEO (and Apple board member) Bill Campbell had "discussed" Intuit's decision, and a joint announcement about the resolution is slated for next week... 653: Strange Days Indeed (4/23/98) The media coverage of Gil Amelio's tragic year and a half at Apple continues, fueled by his recent steamy tell-all On the Firing Line: My 500 Days at Apple. A Washington Post article reveals Amelio's feeling that he and Apple were a "mismatch," which we at AtAT would classify as probably the biggest understatement of the year. Amelio, who once had the chutzpah to demand a $27 million compensation package for taking the CEO spot, is now pictured as somewhat humbled by his experience at Apple...
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