Countdown: 5 Days (5/1/98)
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It's time for another big Apple announcement. According to Mac OS Rumors, Steve Jobs has invited the leaders of Mac user groups to attend a "milestone" meeting in Cupertino on this coming Wednesday, May 6th. The topic is the "fruits of [Apple's] labor" since that last big November 10th media circus, so it could conceivably be a long day...

As for what exactly will be announced, Rumors assumes that Apple will formally introduce the new Powerbook G3 series, previously known as Wall Street and Main Street. That unveiling won't come a bit too soon, given that the original Powerbook G3 has been conspicuously absent from the Apple Store for several weeks, now, and many of us expected an introduction way back at Steve's Seybold keynote. In addition, Steve will probably take the wraps off of the educational version of the Apple Store, which will give schools the same build-to-order access that the rest of us have had. Further announcements are likely but their topics are entirely a matter of conjecture. We at AtAT, for example, are hoping for the confession that Apple is indeed planning on releasing a $700 home computer-- but we sure as heck aren't holding our collective breath.

Now let's see... Steve Jobs promised us "surprises every 90 days." 90 days back from May 6th was, um, about the beginning of February. There were definitely quite a few surprises back then, probably the biggest of which was the Snail ad. (Yes, it only debuted three months ago. How time flies, eh?) But there have been plenty of smaller surprises since, too, like the death of the Newton (okay, maybe that wasn't exactly a surprise) and the second quarterly profit. It appears that Steve's living up to his promise, and then some. We just hope the May 6th event doesn't get as overhyped as the November 10th one was. You most likely recall those November rumors about everything from the unveiling of the Mac NC, to a takeover by Sun-- and "all" we got instead were the G3 machines and the build-to-order Apple Store.

 
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The above scene was taken from the 5/1/98 episode:

May 1, 1998: Only five days remain until the next big Apple event, and this affair should raise fewer wild expectations than that overblown November 10th ordeal. Meanwhile, most of the computer industry reveals the extent of Microsoft's monopoly by pleading to the Justice Department not to delay Windows 98, and spring brings promotions from down Cupertino way...

Other scenes from that episode:

  • 665: And The Beat Goes On (5/1/98)   Twenty-six high-tech companies like Dell, Hewlett Packard, Intel, etc. are attempting to strong-arm the Justice Department into keeping their mitts off of Windows 98. The Washington Post has details. Now, faithful viewer Jeff Barbose has an interesting perspective on this letter: "Doesn't that really SERVE the government (state & DoJ) by stating flat-out that MS controls almost all of the industry?Ó...

  • 666: Promotions Galore (5/1/98)   It's springtime here in the northern hemisphere, and we don't know about you, but spring always makes us want to spend money. We think it's because we've finally suppressed the horrors (and paid the bills) of the previous holiday buying carnage, and also because tax refunds put a little extra scratch in our pockets...

Or view the entire episode as originally broadcast...

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