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Shiny Happy AAPL (5/4/98)
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For such a struggling and beleaguered company, Apple's been doing pretty well on Wall Street lately. Its stock continues to flirt with its year-high mark of 29 3/4, which it achieved (unsurprisingly) immediately following last August's $150 million investment by Microsoft. At the close of the market today, AAPL was trading at just over 29. Not bad for a stock that hovered at around 13 only four months ago.
The analysts are paying attention, too; for instance, Bear Stearns had rated Apple stock as "attractive," but today they upgraded it to a "buy." According to a Reuters report, the reasons for their confidence in the stock's performance are the imminent release of the Wall Street Powerbooks, which will be the uncontested fastest laptops on the planet, and Apple's plans to re-enter the consumer market this summer. Analyst Andrew Neff characterized AAPL shares as trading at the "lowest valuation in the computer industry." And a few weeks ago we heard AAPL described as the best-performing technology stock of 1998.
Whenever we think back on the fact that we missed out on buying a hundred shares at about 13 this past December, we're seized by an uncontrollable urge to shout "Stupid! Stupid!!" at the top of our lungs whilst striking our foreheads in a Chris Farleyesque manner. Still, we're somewhat placated when we remind ourselves that if we had bought AAPL, we would probably never be able to bring ourselves to sell it, so all our gains would be paper ones. Yeah, we'll just keep telling ourselves that...
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 5/4/98 episode: May 4, 1998: AAPL keeps hovering just shy of its highest price in a year, amid upgraded opinions by Wall Street analysts. Meanwhile, not everyone agrees with Microsoft that a delay of Windows 98 could pose "dire consequences" for the U.S. economy (the word "hooey" springs to mind), and Apple's lips are moving, but we don't hear a word...
Other scenes from that episode: 674: We Like the Word "Dire" (5/4/98) Yesterday we professed our inability to comprehend Microsoft's claim that a Department of Justice-mandated delay of Windows 98 could cost the U.S. economy "billions of dollars" worth of damage. Well, today that claim became a little clearer to us in a Wired News article... 675: Terse But Still Unclear (5/4/98) Congratulations to Apple for winning the prestigious AtAT "Shortest and Least Informative Press Release of the Week" award. The winning press release contains only two sentences of actual new information, followed by the usual several paragraphs about how they "ignited the personal computer revolution," yadda yadda yadda...
Or view the entire episode as originally broadcast... | |  |
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