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Last Minute Nixing (5/10/98)
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How frustrating! We at AtAT had heard from a couple of shadowy sources that Apple was going to unveil a value-added reseller version of the Apple Store, in addition to the education one, at last Wednesday's big shindig. In real life, you see, we would love to be able to order custom-configured Powerbooks through our regular reseller instead of going through the Apple Store; but when the event ended on Wednesday, there was no hint of a VAR version of build-to-order. So what happened?
For days we were content to write off the original rumors as simply false, though Mac the Knife seems to think otherwise. According to everyone's favorite loose-lipped utensil, the covers were indeed supposed to be taken off the shiny new VAR Apple Store last week, but for some reason things didn't quite go as planned. Even the Knife isn't privy to what held up the announcement, but it all just illustrates how things often go wrong at the last possible minute.
One AtAT source now places the opening of the VAR Apple Store at or about May 23rd, though of course there's no way to be sure of these things. We're keeping our fingers crossed, though-- both for the sakes of the resellers, who could really benefit from the build-to-order phenomenon, and for our real-life selves who would really like to order those Powerbooks soon.
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 5/10/98 episode: May 10, 1998: The VAR Apple Store is real-- it's just a little late. Meanwhile, Steve Jobs hires a new Chef Executive Officer (read that carefully!), and still manages to juggle careers at both Apple and Pixar with nary a hitch...
Other scenes from that episode: 692: Hail to the Chef (5/10/98) Color us slightly disappointed-- we misread the headline in this Wired article as "Apple gets set for new chief." We quickly loaded the article expecting to read about a formal announcement of a new Apple CEO, and instead, read about how Steve Jobs has hired a chef from his favorite restaurant to cook for Apple's in-house cafe... 693: While Channel-Surfing (5/10/98) And now for something completely different... While I was up late last night fighting a bout of insomnia, I was flipping through the channels when, lo and behold, the image of Steve Jobs appeared before my bleary eyes...
Or view the entire episode as originally broadcast... | |  |
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