As the Apple Turns: Scene 698: New Spring Fashion Trend (5/12/98)

New Spring Fashion Trend (5/12/98)

Consternation! Uproar! Say so long to the six colors on the Apple logo, because according to Time magazine, they are decidedly passé on the runways this spring. From now on, Apple's distinctively-shaped logo will be sans stripes. Jobs and his staff have agreed that the rainbow stripes are a little too evocative of "Mork and Mindy" at a time when Apple needs to look "Beyond 2000." (And as we all know, Mork was a big, walking fashion "don't.")

The changeover was decided about seven months ago, it seems, and we're already seeing the effects: the Powerbook G3's Apple logo is solid white, and the one on the iMac is Bondi blue. Start hoarding every piece of rainbow-tattooed Apple equipment you can get your paws on, because they may turn out to be collector's items someday. It's not clear to us whether Apple will also ditch the rainbow logo in its advertising; the "Think Different" print ads and billboards wouldn't be nearly as effective without the splash of color.

We're sad to see the rainbow go, though we agree with the reasons for its departure. For those of you finding it difficult to let go, look on the bright side; horizontal stripes make everyone look fat, and who needs a fat Apple in the public eye? Hmmm... Maybe we should start redoing the AtAT logo...

SceneLink (698)

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The above scene was taken from the 5/12/98 episode:

May 12, 1998: Intuit chief Bill Campbell abandons his post at the financial software company-- has he got bigger fruit to fry? Meanwhile, Apple's hard at work on spiffying up its image; while ditching its loud patterns in favor of solids, it's also trying to snare funnyman Jerry Seinfeld for a historic commercial spot. "Didja ever notice how that Windows 95 crashes a lot?..."

Other scenes from that episode:

697: Love Those Coincidences (5/12/98) Very interesting... Bill Campbell has announced that he is stepping down from his post as CEO of Intuit. He'll be replaced by current executive vice president William Harris, whom Campbell claims to have been "grooming" for the post for a while now...
699: One More Mac Seining Off (5/12/98) With "Seinfeld" finally closing up shop, Apple's losing one of their best product placements ever. As most of you know (and those that don't know aren't watching nearly enough television), Jerry's had a Mac on his desk in his fictional apartment for years...

Or view the entire episode as originally broadcast...


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