Graft and Scandal (5/14/98)
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Another one bites the dust. MacWEEK, the only major weekly Macintosh-centric publication, has announced that in August, it's changing its name to EMedia Weekly and will begin to cover Windows and Unix systems as well as Macs (even more so than now, we assume). EMedia Weekly will focus on digital content creation, regardless of computing platform. The reason for the changeover is reportedly the dwindling advertising revenue available for a strictly Mac-focused publication. CNET's got the whole sordid story.
Well, maybe not the whole sordid story. For the really good dirt, look no further than Mac OS Rumors, whose source tells them that the real reason behind the transformation of MacWEEK is not just money; it's actually money, money, money. Reportedly, there's a specific company behind the overthrow: Intergraph. You may recall Intergraph as the Wintel vendor who had the guts to set up shop at the last MacWorld Expo, hawking "Mac-friendly" Windows NT systems to the Mac-using creative folks. It seems that Intergraph is throwing so much money at MacWEEK lately, they are finding it rather simple to reshape policy. (And yes, you could have guessed, given the veritable Intergraph love-fest in Henry Norr's columns lately.)
The good news is, MacWEEK Online will not be affected by the Windows-izing of the print edition. That means Mac the Knife will apparently still have a home. And the other upside to all this is that now we don't have to worry about filling in that stupid subscription renewal card. See? There's a bright side to everything, if you just look hard enough.
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| | The above scene was taken from the 5/14/98 episode: May 14, 1998: Microsoft and the U.S. government lay down their arms and try to reach a peaceful settlement. Meanwhile, MacWEEK goes chasing after Wintel money, and Apple pursues that splefty set of 3D API's known as OpenGL...
Other scenes from that episode: 703: Standoff at Sundown (5/14/98) Oooooh, can'tcha just feel the dramatic tension? On the eve of the scheduled ship date of Windows 98 to manufacturers, the other shoe has finally dropped; Windows 98 is officially going to be late, if only for even just a day... 705: Virtual Hostage Swap (5/14/98) Speaking of the Knife, his latest bit of info really piques our interest. It would appear that Apple has arranged for a little trade with SGI, those wacky purveyors of Unix workstations who have a pretty nice grip on the high-end graphics industry...
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