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S.O.S.! AMP RIP? Y-E-S. (5/16/98)
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Of course, while the iMac prepares to revolutionize the home computer market, what of the Apple Media Player/Columbus? It appears that the set-top box version of this mysterious Apple project is now officially dead, despite Apple Recon's long-fought battle to prevent it from being "Steved." That means we won't be seeing an Apple-branded unit that plugs into the TV set/stereo system and lets you play DVD's and enhanced CD's.

Here's the thing: we've never fully understood Apple Recon's rabid insistence that a consumer-level set-top box is the key to Apple's salvation. Sure, if it caught on, it might increase Apple's mind share and it might convince the AMP users to buy a Mac when they're ready for a real computer, but it seems like such a long shot to us. (Remember the Pippin?) Then again, we've never really understood Apple Recon very much at all, for the most part; especially since lately they appear to be incapable of stating anything without putting it in code. Seriously, read Apple Recon for a while and Mac the Knife reads as clearly as a kid's menu at Denny's. Ah, whatever.

 
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The above scene was taken from the 5/16/98 episode:

May 16, 1998: The truce between Microsoft and the U.S. government ends abruptly, as an unmoveable company encounters an impossible demand. Meanwhile, despite all the debate, interest in the iMac is huge, if early rumors about pre-orders can be trusted; and the fabled Columbus/AMP set-top box is officially dead before it got off the ground...

Other scenes from that episode:

  • 709: A Call To Arms (5/16/98)   Ladies and gentlemen, we are officially at DEFCON 1. The Department of Justice announced today that peace talks with Microsoft had broken down, and are not expected to resume. Microsoft will be shipping Windows 98 to manufacturers on Monday, as the DoJ scrambles to file an antitrust lawsuit intended to halt it...

  • 710: Of Things to Come (5/16/98)   With all the controversy surrounding the iMac, with all the concerns that it might just be "too different," we at AtAT have been anxiously counting down the ninety days until the system is actually shipping, so we can see if those concerns are valid or not...

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