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Another Sighting (5/17/98)
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We thought some people might be interested to know that parodies of Apple's "Think Different" campaign are still popping up here and there. This time, it's a print ad for Think Skateboards in the June 1998 issue of Thrasher Magazine. (Hey, no smart cracks-- your friendly AtAT staff has been subscribing for eight years now.)
The ad is a sepiatone photo of an Apple billboard in San Francisco. The billboard has been altered to show Think's pro skater Tim McKenney, the "Think Different" slogan has been replaced with the skater's name, and the Apple logo has been changed into Think's crown logo. The caption at the top of the page reads, "Think Skateboards-- Thinking Totally Different." You can see a crude reproduction of the ad here. We think it's kind of cool that the "Think Different" ads resonate strongly enough that even completely unrelated businesses, even ones as unusual as the skateboarding industry, are noticing and doing parodies.
Forgive the ickiness of the image, but we haven't purchased a scanner yet. (We're waiting for the Mac version of the new Microtek ScanMaker X6 to be released next month-- it's purple!) In order to get the image, we took two snapshots of the magazine page, one top and one bottom, with our trusty Quicktake 150, and then stitched the two halves together in Photoshop, trying to correct for differences in lighting and scale. Hey, you make do with what you have. How's that for thinking different? :-)
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SceneLink (714)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 5/17/98 episode: May 17, 1998: Apple's continual transition from a cool technology company into a profit-driven computer manufacturer becomes still more complete, as details about the dissolution of the Worldwide Disabilities Solutions Group come to light. Meanwhile, though response was lukewarm to the final episode of "Seinfeld," viewers apparently liked Apple's "Think Different" ad contribution, as did Think Skateboards, who did a parody of Apple's famous billboard campaign for their latest print ad...
Other scenes from that episode: 712: Apple, We Hardly Knew Ye (5/17/98) It's not as if we all needed reminding that Apple is changing-- the company's hardly the same entity it was even six months ago. But while many of the changes that are taking place are positive ones-- increasing market share, better products, and actual profitability-- others show that some of the nicer points of the Apple we once knew are being left behind in the scramble for corporate viability... 713: Who'da Thunk It? (5/17/98) Speaking of million-dollar gambles, it's beginning to sound like Apple's $1.5 million advertising investment during the final episode of "Seinfeld" has paid off after all. MacNN pointed the way to a Business Wire article about a poll in which web surfers identified Apple as one of the companies whose ads they liked best...
Or view the entire episode as originally broadcast... | |  |
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