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Honors All Around (5/19/98)
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Just in case you were wondering if anyone else has noticed how cool the Apple Store is, fret not-- MacCentral reports that the Apple Store won the Gold Pencil award for the best "Direct Marketing/Internet Commerce" site. So rack up another award for Apple's WebObjects-based ordering site, which, we strongly suspect, serves primarily as a place where geeks like us can hang out, pump up all the options on the systems, and drool while dreaming of winning the lottery...
But wait, that's not all! Apple's online build-to-order site has also received the prestigious Gold Clio award for being the best site on the world wide web. (The Clios, as you probably know, are awards honoring excellence in advertising.) One of the judges points out the Apple Store's simple navigation and "clear, thoughtful, and different" presentation were major factors in Apple's win.
Of course, while Apple's build-to-order site beat out Dell's for these awards, Dell's site is currently clearing almost $5 million in orders every single day. The Apple Store, by contrast, clocked something like $16 million in sales for the entire second quarter; remember that the $1.9 million day they had when the PowerBook G3's were released was a very big deal. Still, as Applefolk, we're generally more impressed with quality over quantity, right?
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 | | The above scene was taken from the 5/19/98 episode: May 19, 1998: Was Microsoft's no-show at last Friday's meeting with the Justice Department an intentional snub? Meanwhile, the PowerBook G3 turns heads and inspires envy, and the Apple Store racks up a couple more awards for just generally being awesome...
Other scenes from that episode: 718: A Monumental Snub? (5/19/98) Katie, AtAT's resident Fact Checker and Goddess of Minutiae, came across an interesting fact while reading up on the big Microsoft-Justice showdown. Most of you, like us, were aware that both sides of the conflict had reached a temporary truce last Thursday; Justice and the states agreed to hold off on filing suit, and Microsoft agreed to postpone its shipment of Windows 98 to manufacturers... 719: Ooh, We Got to TOUCH One (5/19/98) O'Grady's PowerPage has a quick "first look" at the new PowerBook G3, based on their receiving one of the first shipping units with the mid-range 13.3" TFT display. Based on initial impressions, they've given the new design a big thumbs-up: the screen is "big, bright, and sharp," the overall design is "top-notch," and it should garner "serious consideration" from people looking for a new laptop-- even those looking for a new Wintel laptop...
Or view the entire episode as originally broadcast... | |  |
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