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Not Dead, Only Sleeping (5/30/98)
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It would appear that reports of Byte's death were greatly exaggerated. According to a CMP Media press release, Byte was purchased from McGraw Hill, along with InformationWeek, InternetWeek, Network Computing, and Windows Magazine. While it has been suspended for a few months, it's expected to be relaunched in the fall, presumably with a new look and possibly a slightly retuned focus.
Kenneth Crom, CMP's President of Publishing, states that Byte "needs refinement," which is why it's been temporarily suspended. Now, we at AtAT aren't readers of the publication, but we're always a little suspicious whenever something gets bought out and then taken out of circulation for "refinement;" all too often the product gets "refined" out of existence. (You see this more often when a good software product gets bought by a competitor; we still boycott Symantec for buying out MacTools Pro and shutting it down.) While we do expect Byte to return, there's a distinct chance that the "refined" publication will bear little resemblance to the magazine to which its readers are accustomed-- for better or for worse.
Of course, we'd only really worry if, say, Ziff-Davis bought MacAddict and suspended it temporarily for "refinement." Luckily, we don't expect that to happen anytime soon.
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SceneLink (752)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 5/30/98 episode: May 30, 1998: Apple's going after the grey marketers by offering a bounty to its authorized resellers. Meanwhile, back in the labs, the finest minds in Cupertino prepare the next generation of Power Macs with G4's at the core, and Byte magazine will reappear in the fall once it's been "refined..."
Other scenes from that episode: 750: Psst! Wanna Buy a Mac? (5/30/98) Apple continues its fight to improve both the quality and profitability of how Macs get sold. First, it focused on putting "stores within stores" in all CompUSAs, and then cut all of its other national retailers who weren't pulling their weight... 751: Make Mine a G4 (5/30/98) Sure, Apple's current Power Mac G3's are awesome machines. The thing is, they aren't really high-end systems, despite the blistering speed of the processor that drives them; they have fairly low RAM expansion limits, they come with an internal IDE drive instead of high-speed SCSI ones, there are only three PCI slots, the bus speed can't compete with those of high-end PC systems, etc...
Or view the entire episode as originally broadcast... | |  |
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