Century 21 They Ain't (6/9/98)
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While the press paints an ever-rosier picture of Apple's future, you just know somebody's going to leap on this bit of news for contrast, so we figure we'll go first. In a move that some may construe as further evidence that Apple just keeps cutting and cutting to make a profit, Apple is pulling out of the real estate market. (For what it's worth, we never even knew they were in the real estate market, but hey.) The Business Journal has more on this surprising development.

It seems that Apple "established a presence" in the Santa Clara real estate market a few years back, but now confirms that it will "withdraw completely." Apple is working on subleasing its three buildings in that area, as it plans to consolidate itself geographically in Cupertino. All of which means that Apple won't be giving Century 21 a run for its money anytime soon.

What a shame... First Apple pulls out of the CyberCafé business, and now this. Nuts to this "focusing all their energy on Macs and the Mac OS" nonsense! We want to close on a three-bedroom colonial with a six-color "For Sale" sign out front, and then celebrate down at the Apple Café with a tall decaf vegan double Macaccino® with nutmeg and cocoa. Is that so wrong?


 
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The above scene was taken from the 6/9/98 episode:

June 9, 1998: AtAT's faithful viewers never disappoint; the casting suggestions for the Apple miniseries are coming in fast and furious. Meanwhile, Apple divests itself from the Santa Clara real estate market, and USB should be pretty trouble-free (especially since you've got a Mac)...

Other scenes from that episode:

  • 759: Casting Call Free-For-All (6/9/98)   Well, just as we expected, yesterday's idle suggestion that HBO should consider casting Anthony Edwards to play Steve Jobs in the upcoming "history of Apple" miniseries elicited a virtual avalanche of email...

  • 761: Jazzed Up For USB (6/9/98)   Yesterday's bit on USB provoked a lot of reaction, and almost all of it was positive. People seem pretty excited about Apple moving to a new standard and leaving ADB and standard serial behind. In particular, it really opens the doors to a whole new level of peripheral availability, since USB is a standard on the Wintel side already...

Or view the entire episode as originally broadcast...

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