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Imitation, Flattery, Etc. (6/18/98)
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When it comes to coming up with flashy marketing moves, why not copy the masters? Other than the fact that the masters often come up with inane and annoying ideas, we mean. Ever since the "Toasted Bunny" commercial first aired and showed a fireman extinguishing a smouldering Intel dancing clean-room guy, Apple's had representatives at trade shows and other events dressed up as firemen. Thanks to MacNN, we found these photos from today's Adobe Digital Imaging and Publishing Seminars which show the phenomenon in all its glory.
Now, while the fireman suits are admittedly not even one-tenth as annoying as Intel's dancing bunnymen showing up at trade shows amid colored lights and thumping disco, we've still got to wonder slightly about this strategy. Yes, it reminds people of a good commercial (which is important, given how rarely it was broadcasted), and it's cute, but we're a little concerned that it will wear thin in a great hurry. We're probably just worrying over nothing, but we hope Apple doesn't run this whole fireman thing into the ground.
On the plus side, at least the fireman suits don't hide the faces or voices of the people wearing them. That's one of the things we find most annoying about the whole bunnymen thing; it reminds us of the giant-head mute anthropomorphic animals that come up to you at Six Flags or at Chuck E. Cheese's. Yeah, there's nothing more entertaining than some poor minimum-wage shmoe in a rented rat suit miming at you...
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SceneLink (787)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 6/18/98 episode: June 18, 1998: Hey,is that a mirage, or is it really a PowerBook G3 with a 14.1" screen in the hands of an actual Apple dealer? Meanwhile, more unsettling "facts" about Mac OS X come to light, and is a fireman suit really that much better than a bunny suit?...
Other scenes from that episode: 785: Rain After the Drought (6/18/98) It appears that the latest in Apple's long history of availability debacles may be coming to an end. Getting one's hands on a PowerBook G3 Series system with a 14.1" screen has proven to be more difficult than finding a CompUSA without a stocking ladder blocking access to the Mac section... 786: Fun With Semantics (6/18/98) Gee, everyone's been fuming so much about the "PowerBook availability" problem and the "iMac Non-Expandability" problem that the recent "G3-Only Mac OS X" issue seems to have taken a back seat. Luckily, Reality hasn't let the subject drop, and offers evidence that, yes, Apple's current plans are to support Mac OS X only on "Power Macintosh G3" systems...
Or view the entire episode as originally broadcast... | |  |
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