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Early Bird Syndrome (6/24/98)
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Our excitement about MacWorld Expo continues to grow, as the blessed event draws ever closer... Yes, the show promises to be smaller again this year, but we still have several reasons to be enthused. First of all, while the move from Boston to New York does completely wreck AtAT's convenience factor (bye-bye 30-minute subway ride, hello four-hour drive), it does eliminate some truly irritating aspects of the Boston show-- in particular, the need to shuttle constantly between two fairly remote conference halls, and the urban traffic apocalypse known as the Big Dig. Plus, your AtAT staff will get to spend some downtime in the Big Apple, which is something we've never had the opportunity to do before. Start spreading the news...
Most of all, though, we're looking forward to the keynote address, starring marketing dude Phil Schiller and the satellite-enabled virtual presence of Steve Jobs. In Apple's web page for the keynote, Jobs describes the show as a "milestone event," though there are no hints as to what exactly will make it so. Regardless, we're curious to see what surprises Steve can trot out and how effectively he can do it, given his time handicap; in order for Steve to appear live via satellite at 9AM EDT, the poor man will have to be awake, scrubbed, and reasonably coherent at six in the morning by his local clock. Will that factor diminish the power of the infamous Reality Distortion Field®?
For those of you who can't make it to the show, Apple plans to simulcast the keynote address at the Apple Market Centers in several major cities; the list is here. Unless something goes terribly, terribly wrong, AtAT will be broadcasting on location throughout the show, in much the same tradition as when the Brady Bunch went to Hawaii. (Don't worry; if we come across any little Tiki god carvings, we'll ditch them immediately. Or maybe we'll hide them in Intergraph's booth, or something.)
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SceneLink (801)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 6/24/98 episode: June 24, 1998: Poor Steve Jobs; having to deliver a keynote that will be scrutinized by millions is tough enough, but to do it at 6 AM? The reason for the satellite broadcast from California is still uncertain, but a new little Jobs is the likely culprit. Meanwhile, AT&T shrugs off AOL's refusal to sell out, and drops a bundle on TCI instead...
Other scenes from that episode: 802: Occam's (Little) Razor (6/24/98) Much has been made, by the way, of the fact that Jobs doesn't plan to attend the New York Expo in person. A few people say it's a sign that Steve isn't as committed to Apple as he should be. For the record, AtAT finds this interpretation ridiculous; the man has sacrificed a ton of sleep and family time to make the changes that made Apple profitable again... 803: Serious Moolah (6/24/98) Just how serious was AT&T about buying their way into the Internet business? Well, you tell us-- after AOL refused their buyout offer of $20 billion, they turned right around and bought out Tele-Communications Incorporated instead, only a week later...
Or view the entire episode as originally broadcast... | |  |
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