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More Good News (7/2/98)
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The upswing continues slowly but surely; Apple's sales appear to be increasing, and its market share is reportedly still creeping upward. So sayeth Computer Retail Week, who indicates that Apple's "radical realignment of its consumer strategy last November" is paying off. Funny, we thought that Apple's consumer strategy last November consisted of "wait until next fall." But what CRW is talking about is how Apple told all its national retailers to take a hike after inking a deal with CompUSA for exclusive rights to the Apple line in exchange for "stores within stores" all across the country.
Here's some numbers: Mitch Mandich, Apple's sales bigwig, still claims that CompUSA now sees 15% of its total computer sales from Apple models, as opposed to 3% before. PC Data claims that Mac retail sales were up 26% this past April, compared to in April 1997. That may be tempered by the fact that its May sales were only up 2.5% over the previous year, but at least it's still an increase; in fact, PC Data claims that most PC manufacturers experienced decreases in May, and therefore "Apple actually gained market share." Apple's slice of the retail sales pie reportedly rose to 9% in May, after sitting at 8% for the better part of a year.
Crazy stuff. Now let's see what happens when Apple's real consumer strategy kicks in next month, and the iMac hits store shelves. Can't you just smell the excitement?
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 7/2/98 episode: July 2, 1998: Some film has been uncovered which proves once and for all the presence of a diabolical coverup regarding the iMac's mouse. Meanwhile, Apple's state in the retail marketplace continues to improve, and Windows 98 is still a headache to owners and manufacturers of certain computers...
Other scenes from that episode: 825: Light-Up Conspiracy (7/2/98) See, people frequently tell us here at AtAT that we are too paranoid, that there aren't any conspiracies in Cupertino, and that we should really switch to decaf. To those people, we collectively state the following: the AtAT team has been caffeine-free for a long time now, ever since Microsoft covertly bribed their fellow Washingtonian monopolizer Starbucks to spike the U.S... 827: Business As Usual (7/2/98) Problems continue as expected with Microsoft's Windows 98 upgrade. Several big PC manufacturers are now advising customers to hold off on upgrading from Windows 95 until fixes can be created and released...
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