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Changing of the Guard (7/16/98)
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Some of our more games-oriented viewers probably already know who Peter Tamte is; as the executive director of MacSoft, he's been one of the driving forces behind keeping the Mac games market alive when companies like LucasArts had given it up for dead. MacSoft released Mac versions of some of the most popular PC game titles, such as Quake, Duke Nukem 3D, and Shadow Warrior, when most other game companies considered the effort a futile move. Well, MacSoft saw a 151% increase in revenues during Q1 of this year, compared to the same quarter a year ago, so apparently Peter & Co. were right on the money. And we've especially been impressed with the way Peter's found time to duck into comp.sys.mac.games.action every once in a while to keep the rabid gamers up to speed on the latest developments.
So it's no surprise to read in a press release that Apple's hired Peter away to report directly to Captain Steve as Apple's new Senior Director of Consumer Marketing. Peter knows what consumers want, and now he's in a unique position to make sure that Apple takes the right steps as it jumps back into the home market. He'll also be a valuable liaison between Apple and the developers writing software for the Mac platform. It's thrilling to see Apple making smart hires.
With the rapid approach of the iMac and the sudden return of Apple as a consumer-oriented computer company, we at AtAT are ecstatic to hear that Peter is on Apple's team for the transition. It especially bodes well for the feature set of future iMacs, which are now more likely to get some better games support, which is of course key to any success in the home market. The future looks bright...
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 7/16/98 episode: July 16, 1998: Apple shows it can still hire some serious talent, as it appoints games guru Peter Tamte to a new consumer marketing position. Meanwhile, finance dude Fred Anderson notes that the iMac sales and marketing budget is going to be "huge," and manufacturers aren't just writing Mac drivers for their USB products-- they're also changing the hardware to fit in with the iMac's distinctive style...
Other scenes from that episode: 860: Spreading the Gospel (7/16/98) Okay, everybody, let's face it: overall, Apple is not a particularly effective advertiser. Yes, things have gotten a lot better in the past year; "Think Different" raised eyebrows and kicked up enough controversy to get people talking, the anti-Pentium ads that followed offered a clear and concise reason to consider buying a G3 Power Mac, and the fold-out PowerBook G3 print ad was simple, effective, and pretty widespread... 861: The Style Factor (7/16/98) The line of peripherals coming out for Apple's forthcoming iMac grows ever longer. This time, Hewlett Packard is reportedly planning to release USB scanners that will be compatible with the cutest computer on the block, according to Mac OS Rumors...
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