Oh Yeah: "Interim" (7/17/98)
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It's time to revive a once-popular pastime that's fallen out of favor in recent months: "Guess the CEO!" Remember several months ago when speculating about who would take the helm at Apple was all the rage? It was practically the national pastime. Remember when things got really out of hand, and people started thinking that Lee Iacocca was going to fill Steve's shoes? Well, that fun little fad all but disappeared as Apple's "interim" CEO continued to kick more and more kiester as time progressed, until we reached our current state of hardly thinking of Steve as an "interim" anything anymore.

But it's time to start using that imagination, because earlier today, MacInTouch mentioned that one of its readers was speculating that Richard Wolpert's resignation from Disney Online may have been so he could return to Apple as the permanent CEO. Now, it may be a fascinating idea, but MacInTouch later noted that another reader claimed that Wolpert plans to join a small software company instead, so there really isn't much behind the speculation; mostly it just reminded us that Steve is still doing all this as a temporary kinda thing. We had honestly and truly forgotten.

So that's the wake-up call; even though Apple claimed that the search for a permanent CEO had been put on the back burner, there's still a chance of a surprise announcement one of these days. Even just thinking about a non-Steve CEO gives us a wiggins. We wonder what would happen to Apple's stock if Jobs announced he was stepping down tomorrow? Widespread panic? Mass hysteria? Riots in the streets? We shudder to think... We're still sticking to our original theory, however: Steve plans to be Apple's "interim" CEO forever. Not taking the job officially lets him keep his "I won't be Apple CEO" promise to his Pixar employees (sort of) while really running the company. Still sounds right to us.

 
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The above scene was taken from the 7/17/98 episode:

July 17, 1998: A quick little guess as to what former Disney Online head guy Richard Wolpert is doing next revives a forgotten party game. Meanwhile, Apple and CompUSA secretly meet in smoke-filled rooms to plan the massive ad blitz celebrating the iMac's release, and Yale University seems to have quietly reversed its "no more Macs" policy...

Other scenes from that episode:

  • 863: Three-Ring Circus (7/17/98)   Not one day after we once again bemoaned CompUSA's advertising of Apple systems (which typically ranges all the way from anemic to nonexistent), Reality posts comments from a source who claims the CompUSA rollout of the iMac will be enormous...

  • 864: Choice Prevails (7/17/98)   Yalegate seems to have drawn to a relatively quiet-- yet satisfying-- close. When we speak of Yalegate, we are of course talking about the infamous letter sent to Yale's incoming freshman class a few months ago by Daniel Updegrove, who warned that Yale would not support Macs beyond the year 2000, and therefore all students should show up toting Wintels instead...

Or view the entire episode as originally broadcast...

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