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Pressed for Success (7/19/98)
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Let's all face facts-- Apple's story is one of the most incredible series of blunders and bad decisions in business history. Until Steve Jobs retook the helm and started making some tough choices, the ship looked very likely to sink, which is why for a good solid two years or more, to the press there was no "Apple." Instead, there was only "troubled Apple," "beleaguered Apple," "struggling Apple," and the like. And the opinion of the press is one of the toughest things to turn around.
So while we at AtAT are as pleased as anyone about the great new products, the three consecutive street-beating profitable quarters, the slowly growing market share numbers, the projections of imminent year-over-year revenue growth, the nearly-tripled-since-December stock price, etc., we've got to think that Apple won't really have turned the corner until they get themselves a new set of adjectives in the press. When will we see reports of the "shiny new Apple?" Or the "triumphant Apple?" That's the real measure of present and near-term future success, no?
It's starting to turn around, though. For instance, take this recent Boston Globe article, which describes Apple as "once-troubled." That's a definite step in the right direction. We're guessing that the transformation will be complete when the press simply has no rational complaints left-- say, when Apple's revenues and market share really begin growing again. Here's hoping.
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 | | The above scene was taken from the 7/19/98 episode: July 19, 1998: It's all about good press-- so when will Apple get a new set of adjectives appointed? Meanwhile, rumors of upcoming six-slot Macs have all but died and gone to Hearsay Heaven, and yes, Virginia, the iMac really is faster then a Power Mac G3 266, or so it would seem...
Other scenes from that episode: 866: Requiem for Six Slots (7/19/98) Sigh... the last holdout among the rumormongers who claimed that Apple was quietly working on six-slot G3 models has recanted. Mac the Knife, who continued to whisper about six-slot Macs as late as Friday, now reports that those rumors are incorrect and jumps on the "four slots, one very fast" bandwagon... 867: Look Ma, No ROMs (7/19/98) A bunch of you were wondering just what the heck we were talking about when we recently referred to the iMac as being faster than a Power Macintosh G3 266. Most just assumed we'd made a mistake, but we can assure you, it wasn't an error...
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