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Sweet Tooth Baby (7/29/98)
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Call us totally nuts, but we've been unable to stop thinking about the iMac's incredible look and feel ever since we first got to use one at the MacWorld Expo. Even if you never turn the thing on, it functions extremely well as a piece of visual and tactile sculpture. It massages the eyes, soothes the cerebral cortex, and yearns to be touched and felt. The interplay of contrasting textures and colors is somehow simultaneously calming and exciting, and even before you ever reach for the power switch, you feel like a kid left alone in a candy store.
Well, today we found out just why that may be. According to an article over at MacAddict, Apple (in a classic example of its legendary attention to detail) actually brought in candy manufacturers to consult on various factors of the iMac's case. Yes, it sounds goofy when you first hear it, but when you mull it over a little, it makes a lot of sense; the colors and textures used in the iMac are remarkably similar to those magical little chunks of colored sugar sitting in the jars down at the corner store. After all, the iMac is the first computer in existence that looks good enough to eat. Or at least to lick.
However, AtAT viewers should please note that the input of candy manufacturers in the creation of the iMac's alternately smooth and frosty translucent case does not imply that said case is edible in any way whatsoever. In point of fact, while the iMac may look like it's carved from a big Jolly Rancher, it's actually constructed of "a polycarbonate composite that is also used to make bulletproof glass." Oooh, now that's gotta be bad for the teeth...
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 7/29/98 episode: July 29, 1998: CNN's "Stock of the Week" spot on Apple was unsurprisingly devoid of much substance, though its inaccuracies were flagrant enough to irk us. Meanwhile, high-end PowerBooks are still a very scarce commodity, and at last we learn why the iMac keeps reminding us of a big Charms Blow Pop...
Other scenes from that episode: 895: "This... is iMac" (7/29/98) Well, we've just seen CNN NewsStand's little "Stock of the Week" segment on Apple, and for the most part, it was relatively positive and accurate. They pointed out that Apple's stock has gone from under $13 to over $38 since last December, and they credited Steve Jobs with infusing the company with the energy it's used to climb back "from the dead."... 896: Nor Any Drop to Drink (7/29/98) Wow, we had really thought that the worst of the Great PowerBook Drought of 1998 was over, but apparently we were wrong, wrong, wrong. Despite the fact that they were introduced way back in early May, the highest-end PowerBook G3's are still harder to find than a home shopping channel selling something other than Beanie Babies...
Or view the entire episode as originally broadcast... | |  |
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