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Radio Radio (8/13/98)
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Apple has taken the airwaves hostage and is subverting radio's noble purpose by turning it into nothing more than a vehicle for iMac propaganda. And it's about bloody well time, eh? For years it's been nothing but Pentium ads. We heartily welcome the change of pace, even if it's only temporary.
Unfortunately, as far as radio is concerned, half of the AtAT staff listens almost exclusively to the punk shows on the local college station, and the other half prefers the soothing camp of the "greatest hits of the seventies and eighties," and neither station is broadcasting the Apple ads. Apparently we're the wrong demographic for iMac advertising. (Can't say as that's a real shock-- but we're buying one anyway, so Apple doesn't need to advertise to us.) Luckily, Apple realized that its ads couldn't reach everyone who wanted to hear them, so they were kind enough to post them on their website, in QuickTime format. Since they're only a few hundred kilobytes apiece, we definitely recommend that you take a listen. The whole "countdown to iMac" thing works pretty well.
Of course, Apple isn't the only one pushing the iMac on the radio. CompUSA recently had a reasonably decent iMac ad of the "PC Modem guy" type. But even better, in our opinion, is the radio ad by ComputerWare, a retail chain in California, brought to our attention by a faithful viewer known only as The Saint. Their ad has a goofiness all its own, and it, too, is only a couple of hundred kilobytes to download, so do your ears a favor. And do everything your radio advises.
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SceneLink (934)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 8/13/98 episode: August 13, 1998: Apple has infiltrated major radio stations all across the country and seized the airwaves for purposes of educating the masses about the iMac. Meanwhile, video plots to kill the radio star this Sunday when Apple premieres its first iMac TV commercial, and Apple Recon has a thing or two to say about Cringely's "11% failure rate" iMac comments...
Other scenes from that episode: 935: Crass Commercialism (8/13/98) But radio is just the start, according to far-flung sources from Nome to Norway, and confirmed by an Apple press release. Apple has indeed allocated over $100 million to spend on advertising the iMac... 936: He Said They Said (8/13/98) Hey, remember last week when Robert Cringely claimed to have inside information on the iMac's production run that was less than complimentary? He had said that as of the week before, Apple had only managed to crank out 5,000 iMacs...
Or view the entire episode as originally broadcast... | |  |
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