iJingle iBells (8/22/98)
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For those who are still whining about how the iMac can't possibly be a consumer success because it doesn't break the $999 price point, we would think that the initial sales numbers should be sufficient to disprove that theory. But for those skeptics who aren't swayed by the fact that CompUSA sold more iMacs last Saturday than they've ever sold of any computer in a single day before, Mac the Knife has some interesting rumors about Apple's plans for the upcoming Christmas season. It's time to start making sure you're going to be on Santa's "good" list...

If the Knife is correct (and let's face it, he doesn't have the world's best track record when it comes to this stuff), the iMac as we know it today will receive a hefty speed bump right around Thanksgiving. Odds are, the $1299 iMac will have its zippy 233 MHz G3 replaced with a screaming 300 MHz version, and the 24x CD-ROM drive may be replaced with a DVD-ROM drive, most likely to be capable of playing DVD movies both to the iMac's screen and to an external video device. Meanwhile, the "iMac Classic" as we know it today will receive a massive price slashing at the same time, bringing it down to $999 or thereabouts.

$999 for a complete system that benchmarks faster than a 400 MHz Pentium II? And it's a Mac, to boot. Sounds like this Christmas, Santa may shed his traditional fuzzy red and white suit in favor of spiffy new Bondi-blue togs. (Don't worry, we're sure that Santa will have the good taste not to wear translucent clothes-- there are impressionable children running about!)

 
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The above scene was taken from the 8/22/98 episode:

August 22, 1998: For those of you who would love an iMac but simply can't afford one right now, start saving those pennies for the Christmas season's price drop. Meanwhile, the number of Wintel users buying iMacs has been grossly overreported, and Apple has plans to educate its retail sales associates as it continues to tap the vast well of knowledge found in its installed user base...

Other scenes from that episode:

  • 958: Truth in Advertising (8/22/98)   Hmmm, we've got to say, we're more than a little disturbed by the recent lapse in reading comprehension skills of the press at large. We're speaking of the widespread coverage of ComputerWare's iMac-buyer exit poll, which made its first appearance on AtAT in Thursday's episode...

  • 959: Sharing the Love (8/22/98)   It's good to see that, despite the iMac's incredibly successful debut, Apple isn't resting on its laurels. While it's certainly a great thing that the iMac broke all kinds of sales records during its first weekend available, Apple's going to need to sell a lot more of them just to recoup the $100 million they're spending on advertising the little blue dynamo...

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