As the Apple Turns: Scene 981: Big Guys Jumping Ship? (8/31/98)

Big Guys Jumping Ship? (8/31/98)

Uh oh... Judging by the 500 or so new Mac applications announced since the iMac's May unveiling, most developers are eager to get back on the Mac development bandwagon, but apparently Macromedia may be jumping off. According to a MacWEEK article, the company plans to announce Authorware 5.0 this week-- but only for Windows.

Authorware is a tool that lets users create interactive multimedia applications. According to Macromedia, the Mac version hasn't sold very well for the last few years, and the company decided to jettison it, in hopes of improving their financial picture. Apparently the choice came more from the company's shareholders than from Macromedia themselves, who still claim to be Mac folk at heart.

Looks like we're going to be seeing spillover from Apple's painful slump for a while longer. The decision to kill Authorware for the Mac was reportedly made several months ago, and was likely based on sales figures accumulated during Apple's massive red ink spill. What a shame that, due to delayed reaction, there are developers leaving the platform at a time when the Mac's future is brighter than it has been in years-- perhaps the brightest it's ever been. But that's the speed of big business...

SceneLink (981)

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The above scene was taken from the 8/31/98 episode:

August 31, 1998: A sharp-eyed storegoer in Sacramento claims to have seen a Power Mac G3/366 at the local Fry's, which is odd only because the machine doesn't officially exist. Meanwhile, illicit details about next year's Power Macs continue to trickle in via certain unsavory sources, and Macromedia plans to announce a new version of Authorware, conspicuously lacking a Mac version...

Other scenes from that episode:

979: Now You See It... (8/31/98) Strange things are afoot... Remember how Apple recently added a 366 MHz Power Mac G3 to its price list, only to pull it again almost immediately? Unfortunately, they didn't pull it fast enough to prevent several catalog resellers from printing and mailing thousands of catalogs advertising the nonexistent machine...
980: Wait 'Til Next Year (8/31/98) For those of us poor schmucks who aren't lucky enough to stumble across one of the magic G3/366's, we have to look forward to Apple's next-generation Power Mac G3's, expected for introduction at January's MacWorld Expo...

Or view the entire episode as originally broadcast...


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