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Spotted in Cleveland (9/2/98)
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We're basking in the glow that comes from having seen what we believe to be the first iMac to appear on television. And no, we're not talking about Apple's commercials, or news shows where some know-it-all says that it's a great computer but that it's doomed to fail because it doesn't have a floppy drive. We're talking Seinfeld-style sitcom appearance. We're talking about "iMac as prop."
We like to keep ABC tuned in on Wednesday nights, primarily for Dharma & Greg, the Drew Carey Show, and the new Americanized version of Whose Line Is It Anyway? (though we still think the original English version was a lot funnier). Anyway, at some point during the evening, ABC aired a clever commercial showing the Spin City characters piling into the flux-capacitor-equipped Delorean from Back to the Future, since the show is moving from Wednesdays to Tuesdays for the new fall season. The end gag is that Paul got left behind on Wednesday night, and is left wandering the offices of Winfred-Louder from the Drew Carey Show. What makes this all relevant is that sitting prominently on Mimi Bobeck's Troll-covered desk is a spiffy new iMac, resplendent in its Bondi-blue glory.
Terrific! The iMac will apparently then start making a regular appearance on the show, which airs its season premiere on September 23rd. (That's the same day as the scheduled season premiere of Redmond Justice, which features the big trial between Microsoft and the Justice Department-- coincidence? We think not.) As for whether Mimi's use of an iMac will help Apple's sales or hurt them, we can't say-- after all, despite being on a popular show with high ratings, she is evil incarnate. But we'll say one thing: the iMac matches Mimi's eyeshadow beautifully. That's gotta count for something.
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SceneLink (984)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 9/2/98 episode: September 2, 1998: The iMac is already making guest appearances on other TV shows. Meanwhile, some PC users are starting to think differently about whether or not using a computer needs to be a humiliating experience, and Apple's mad scientists release the first iMac ROM transplant for mass consumption...
Other scenes from that episode: 985: From the Dark Side (9/2/98) We're not used to seeing positive press about Apple in Business Week magazine, but hey, as we all know, the iMac can work miracles. For proof, just read this Business Week Online article, which details how a PC-using veteran of over ten years finally turned his back on years of "humiliating abuse" and bought an iMac... 986: Proper Care and Feeding (9/2/98) There are those among you who couldn't resist the sheer style and power of Apple's new creation. Admit it-- several of you got caught up in the consumer frenzy and bought an iMac even though you didn't really need a new system...
Or view the entire episode as originally broadcast... | |  |
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