TV-PGOctober 26, 1997: (Sorry—this was before we started writing intro text for each episode!)
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Powerful Powerbooks (10/26/97)
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If you're a regular viewer, you know we've been regaling you with tales about the new Power Macintosh G3 line, due in a couple of weeks, as well as the unfortunately-named Power Macintosh G3 Extreme boxes due in February or March; but what of the neglected Powerbook line? Sure, we finally got a subnotebook to replace the canceled Duo line (the speedy 2400, with its keyboard suitable only for native denizens of Munchkin City), and before that we got the "fastest laptop in the world (the 3400), but without any competition, the Mac OS notebook line is in danger of growing stale.

Enter Mac the Knife, with his ever-titillating and always-apocryphal pseudofacts. This week he reports that the Powerbook 3500 (previously known as Kanga) will make its debut soon, probably concurrently with the Power Macintosh G3 line on November 10th. And that's fitting, since the 3500 will sport a 250 MHz PowerPC 750 chip, which, when coupled with a 1 MB 125 MHz backside cache, should make the top-of-the-line 3400 look like something made by Fisher-Price for your three-year-old.

How could anyone follow THAT act? Well, how about by introducing Wall Street in the spring? The high-end version of this bad boy will pack a 292 MHz PPC 750, a 14.1 inch screen, and a DVD-ROM drive. (With all this great gear, we're guessing that if Wall Street was weight-classified as a member of the Facts of Life cast, it'd be Mindy Cohn.)

 
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Clothe the Masses! (10/26/97)
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AtAT is publicly backing Charles Martin's open letter to Steve Jobs over at MacCentral, in which he proposes a new direction in which to channel the staggering $100 million that Apple spends on advertising each year. (What's that? You don't believe that Apple's been spending that much on advertising? You and me both, buddy...)

Charles' idea is a simple one: free t-shirts with every purchase of Mac OS 8. Heck, why not? As he points out, it'd be dirt-cheap to implement, and it gets the Apple and Mac OS logos onto the chests of millions of Mac users, and thus into the eyes of millions of potential Apple customers. Apple's biggest marketing challenge right now is getting the name back into the minds of the public. Why not leverage the almost slavering devotion of many existing customers and have them plaster the logo on their bodies?

We've even been toying with the idea of making AtAT t-shirts for purchase by our faithful viewers (and as prizes in some of our contests). After all, we're trying to take over the world. If you feel strongly pro or con on the idea, drop us a line in Feedback.

 
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Your Weekly Retch (10/26/97)
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Hey, really-- what Monday would be complete without that queasy feeling in the pit of your stomach? Well, if you can't achieve that nausea naturally via a debauched and excessive lifestyle, AtAT is here to help.

Just point your browser over to this article in Windows Magazine. It's called-- get this-- "Reflections on Macrosoft -- The Windows Platform Has Won Its Ultimate Victory By Not Only Beating the Mac OS but Humiliating It."

We'll pause while you wipe the sprayed coffee off your monitor. Actually, the article itself isn't quite as vomitous as its title suggests. Basically it analyzes the Apple-Microsoft deal from back in last August from a Windows user's perspective. Much of what the author says is true; Microsoft got much more out of the deal than Apple did. But the part that really gets our collective stomach turning is the ever-building Gatesian hero-worship. I mean, really-- this guy is not frightened or disgusted, but impressed with Bill's playful concept of Microsoft currency. (Or is it playful? Hmmm...)

 
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