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Clothe the Masses! (10/26/97)
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AtAT is publicly backing Charles Martin's open letter to Steve Jobs over at MacCentral, in which he proposes a new direction in which to channel the staggering $100 million that Apple spends on advertising each year. (What's that? You don't believe that Apple's been spending that much on advertising? You and me both, buddy...)

Charles' idea is a simple one: free t-shirts with every purchase of Mac OS 8. Heck, why not? As he points out, it'd be dirt-cheap to implement, and it gets the Apple and Mac OS logos onto the chests of millions of Mac users, and thus into the eyes of millions of potential Apple customers. Apple's biggest marketing challenge right now is getting the name back into the minds of the public. Why not leverage the almost slavering devotion of many existing customers and have them plaster the logo on their bodies?

We've even been toying with the idea of making AtAT t-shirts for purchase by our faithful viewers (and as prizes in some of our contests). After all, we're trying to take over the world. If you feel strongly pro or con on the idea, drop us a line in Feedback.

 
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And Now For A Word From Our Sponsors
 

Mash-ups and original music by AtAT's former Intern and Goddess-in-Training

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The above scene was taken from the 10/26/97 episode:

October 26, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 121: Powerful Powerbooks (10/26/97)   If you're a regular viewer, you know we've been regaling you with tales about the new Power Macintosh G3 line, due in a couple of weeks, as well as the unfortunately-named Power Macintosh G3 Extreme boxes due in February or March; but what of the neglected Powerbook line?...

  • 123: Your Weekly Retch (10/26/97)   Hey, really-- what Monday would be complete without that queasy feeling in the pit of your stomach? Well, if you can't achieve that nausea naturally via a debauched and excessive lifestyle, AtAT is here to help. Just point your browser over to this article in Windows Magazine...

Or view the entire episode as originally broadcast...
Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

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